Furthering the understanding of how a consumer’s motivations and preferences drive lifetime value, Kobie is modernizing how brands acquire loyal members and co-brand cardholders Loyalty marketing company Kobie has acquired an exclusive license for the loyalty and co-branded credit card space to Rosemark’s Quantitative Persona (QP) Method. The Quantitative Persona Personalisation Method is a standardised […]
Developer of outbound contact centre software solutions Convoso announced a new tool that helps monitor and manage caller ID reputations to increase the ability of companies to reach prospects and customers. ClearCallerID is a tool that boosts the effectiveness and power of their Caller ID Reputation Management by tracking blocked and flagged phone numbers. The […]
Lightweight personalisation platform Breinify succeeds with record-breaking closing; raises a total of $11M. This new round was led by Gutbrain Ventures and PBJ Capital, with participation from Streamlined Ventures, The CXO Fund, Amino Capital, Startup Capital Ventures and Sterling Road. “Breinify is taking the world by storm with their incredibly powerful AI personalisation platform. They […]
Developed in partnership with disability-focused non-profit organisations, accessFind is an inclusive search engine specifically designed to enhance internet accessibility for people with disabilities. Web accessibility company accessiBe announced the upcoming launch of accessFind, a consumer-centric non-profit initiative providing a search engine created specifically for end-users with disabilities. AI-powered web accessibility solution that makes web accessible, automated, […]
The new feature gives marketers early visibility into potential emerging budget and goal issues during a campaign, so they can quickly optimise across channels to preserve successful outcomes. Digital marketing performance management platform NinjaCat announced the release of Campaign Monitoring, a new feature that makes it easy to stay on top of advertising spend and […]
Interactive content and data company KERV Interactive launches social product, a mobile-only offering that is certified with Facebook and Instagram that allows in-video shoppability right within the Facebook/Instagram browser. KERV partners with brands to transform their video assets into fully interactive storefronts (with pixel-level customisation), targeted and full of shoppable information that both enhances usefulness […]
According to the EY Future Consumer Index, a total of 70% of consumers in the MENA region believe brands have a responsibility to positively impact the world, with purpose mattering more than ever. As MENA consumers look to the future beyond the COVID-19 pandemic, data from the index suggests that a significant amount of them […]
Google announced that it will be sun-setting the generic rich result filter from the Google Search Console performance report search appearance section. That means, you will no longer to see in general how well rich results are performing on your site. Instead, you will drill into each individual rich result that your site supports to see how […]
Google has just published the latest Chrome release, version 91 for Android, iOS, Linux, macOS, and Windows operating systems. The update will be rolled out over the coming weeks. Chrome 91 will get a host of features for Android like allowing Android tablets to host desktop websites. This is big news for developers; the new features allow inactive tab […]
Facebook‘s photo-sharing app Instagram is launching the option for users globally to hide like counts on posts and the change will soon roll out on Facebook, after years of tests focused on lessening the pressure of using their services. Instagram users will be able to hide like counts on all posts in their feed and on […]
