Similarweb Launches Shopper Intelligence to Understand Digital Consumer Behaviour
Similarweb announced the launch of its first solution focused exclusively on the e-commerce landscape, Shopper Intelligence. Initially offered with limited availability earlier this year, Shopper Intelligence is now widely available across seven countries, expanding Similarweb’s addressable market. Whereas traditional approaches to market research can only offer limited insight into e-commerce activity, Shopper Intelligence analyses consumer […]
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Similarweb announced the launch of its first solution focused exclusively on the e-commerce landscape, Shopper Intelligence. Initially offered with limited availability earlier this year, Shopper Intelligence is now widely available across seven countries, expanding Similarweb’s addressable market.
Whereas traditional approaches to market research can only offer limited insight into e-commerce activity, Shopper Intelligence analyses consumer shopping behaviour across desktop and mobile web and provides a comprehensive solution to understand the entire digital customer journey. Similarweb’s retail algorithm, paired with Similarweb’s combination of digital intelligence sources, gives Shopper Intelligence users powerful visibility into e-commerce traffic, behaviour, and sales activity.
“For the first time, we are applying Similarweb’s immense universe of digital data to a specific sector of the Internet — eCommerce. In this ever-evolving world, Similarweb is well-positioned to help both sides of the spectrum, from major retailers that are experiencing hyper-consolidation, to consumer goods brands that are looking to stand out in an increasingly competitive environment. We believe that the right digital intelligence can create a meaningful competitive advantage for these companies and that this emerging segment represents a new market opportunity for Similarweb,” said Greg Malen, VP Solutions at Similarweb.
Also Read: Is Social Commerce The Future of Shopping?
Using Similarweb’s solution, an eCommerce Analytics Lead at a top pet food manufacturer stated “Shopper Intelligence has been a great addition to our team’s analytical toolstack. Its intuitive user interface and strong, easy to manipulate data, has really been useful to tell a cohesive, larger story of our performance on Amazon, down to actionable insights for our cross-functional team.”
A data strategy lead at a global private equity firm adds that Shopper Intelligence “has been instrumental for our investment team in tracking current customer trends, and e-commerce brands — particularly the ability to see the top search terms used by customers throughout their online journey.”
Shopper Intelligence will estimate digital consumer behaviour across both eCommerce marketplaces and first-party shopping websites. At launch, the solution is focused on Amazon and enables brands and retailers to uncover browsing and purchase behaviours on the retail giant, including:
Point of Sale — Understand consumer demand by analyzing monthly and daily product views, units sold, and revenues at the category, brand, and product level.
Consumer Behaviour — Access holistic customer journey data, including cross-shopping behaviour, loyalty, retention, branded vs. unbranded clicks data, and Subscribe & Save rates of both sales and revenue for virtually every category and brand on amazon.com.
Search Optimisation — Optimise Amazon search strategy by identifying the best performing keywords, paid vs. organic split, branded vs. non branded searches, clicks by position, and top brands per keyword.
