Ultra Commerce Acquires Data Management Company Vesta eCommerce
Ultra Commerce is redefining the enterprise eCommerce platform. The acquisition allows online sellers and marketplaces to reduce the complexity associated with product data and eliminate common barriers to growth. Ultra Commerce, the emerging challenger to traditional eCommerce platforms, announced that it has acquired Vesta eCommerce, a global software business providing leading product data management solutions. […]
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Ultra Commerce is redefining the enterprise eCommerce platform. The acquisition allows online sellers and marketplaces to reduce the complexity associated with product data and eliminate common barriers to growth.
Ultra Commerce, the emerging challenger to traditional eCommerce platforms, announced that it has acquired Vesta eCommerce, a global software business providing leading product data management solutions.
The manual management of product data is one of the most common challenges for online sellers and often limits the quantity and assortment of products a digital store can offer. Surprisingly, there are few viable solutions available to bring greater automation to this complex task. Vesta helps organisations scale their online sales by automating the ongoing collection and cleansing of product data from vendors. This allows internal teams to spend more time selling and less time stocking their digital shelves.
Also Read: CDP or DMP, What Rules Customer Data Management?
Ultra Commerce is the only fully integrated eCommerce platform in the market with core features including core commerce, order management system, product information management, content management system and marketplace. By connecting this powerful platform to Vesta’s product data management solution, customers will now:
- Directly boost customer experiences with better product data. Guarantee customers consistent, always accurate, and up-to-date product data through all online selling channels.
- Remove growth barriers. Expand their product range without limits, driving top-line revenue growth.
- Deliver operational efficiencies. Automate manual data processing and deliver greater return on investment for their eCommerce business.
Reducing complexity is at the core of this solution. From small companies with growth potential to established, multi-brand conglomerates servicing B2B and D2C (direct to consumer), the benefits of Vesta’s software for any organisation looking to aggregate their product data sources are clear. The solution ensures product data quality and integrity by transforming complex product data inputs into an eCommerce ready state, fully integrated and supported within the Ultra Commerce platform.
In conjunction with the acquisition, Ultra Commerce completed a capital raise, with a cornerstone investment from a key institutional fund and a strategic investor. This funding will be used to accelerate customer and revenue growth, with additional investment in sales and marketing as well as product development.
