Merkle, dentsu’s customer experience management company, launched the Inflation Resilience Dashboard to help business leaders and marketers with critical consumer insights to influence marketing and business decisions. The dashboard visualises inflation resilience by geographic location, down to the county level, and by generation as part of an initiative to supply companies with advanced information on […]
AdAdapted, a shopping list marketing and insights platform provider, has partnered with LiveRamp, a data connectivity platform provider, to give companies expanded network audiences and increased efficiency in targeting. AdAdapted has increased its audience size since implementing LiveRamp. Now, with the help of LiveRamp ID, LiveRamp’s identity graph, AdAdapted is able to target users across […]
mFilterIt has launched the second phase of its state-of-the-art, AI-powered solution suite, mScanIt. It allows quick commerce (Q-commerce) brands to keep ahead of the game and be the preferred outlet choice for consumers in a crowded online market. The mScanIt tool helps online retailers keep products at an optimal price, manage stock availability and safeguard […]
HYKE, an app-based digital distribution platform, provides instrumental assistance, in-depth market research, real-time data visibility, and efficient communication tools to manufacturers, retailers, and distributors to help them connect seamlessly. The HYKE app-based platform is essentially a seamless and uncomplicated app-based system that allows its users to get all the technology, supply chain infrastructure, and market […]
Zenarate, providers of an artificial intelligence-powered conversation simulation solution, launched Concurrent Chat Simulation in its AI Coach platform. Concurrent Chat Simulation allows contact centre agents to practice handling multiple incoming chats from customers simultaneously. Training leaders can empower agents to master high-impact chat topics with their personalised AI Coach simulating a customer while providing in-the-moment […]
Extole, a growth marketing provider, has partnered with Optimove for an integration that will allow companies to combine data from Extole programs with historical, transactional, behavioural, and predicted customer data from Optimove to create campaigns, look-alike audiences, hyper-segmented mobile push notifications, and personalised email messages all using Extole-identified customer advocates and influencers. The integration makes […]
Observe.AI, providers of an intelligent workforce platform for contact centres, launched Auto QA, an adaptive automation solution to boost agent performance. Auto QA accelerates the quality assurance lifecycle for contact centres and allows teams to tailor automation to business needs and increase the volume of coaching insights. It offers flexibility on a sliding scale of […]
Emirates Transport and NEV Investment have signed a Memorandum of Understanding (MoU) to officially establish a Joint Venture for the development, construction, marketing, operation, and management of the New Energy Vehicle Project in the UAE. The Joint Venture is a product byway of the acceleration of the New Energy Vehicles Project in the UAE, which […]
Deliverect, a global scale-up that simplifies digital orders for more than 25,000 locations across 40 markets, announced that its Marketplace is expanding to include virtual brands. With this virtual brands division, Deliverect Marketplace now seamlessly connects restaurants and dark kitchens to quality label virtual brand partners so they can deliver even more delicious offerings, ultimately […]
SmartBear, a provider of software development and quality tools, announced a strategic partnership with Bahwan CyberTek (BCT), a global provider of digital transformation solutions and services. Founded in 1999, BCT has a strong presence throughout the Middle East and North Africa, Asia Pacific, and North America. More than 4,000 BCT employees deliver innovative solutions and […]
