VMLY&R Unites Three Brands For Fully Connected Offering For MENA
VMLY&R announced the appointment of Nick Walsh as MENA CEO, uniting under his leadership three brands and companies – VMLY&R, VMLY&R COMMERCE, and GTB – to deliver a seamlessly end-to-end brand experience, customer experience and commerce offering to clients on a global scale. In his new role, Walsh will be responsible for unifying and expanding […]
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VMLY&R announced the appointment of Nick Walsh as MENA CEO, uniting under his leadership three brands and companies – VMLY&R, VMLY&R COMMERCE, and GTB – to deliver a seamlessly end-to-end brand experience, customer experience and commerce offering to clients on a global scale.
In his new role, Walsh will be responsible for unifying and expanding the VMLY&R agency and brands’ footprint across the MENA region. Walsh will partner closely with Miguel Bemfica, MENA CCO, who joined from McCann WorldGroup in January this year, to offer the full depth of VMLY&R capabilities to client partners and create connected brands that drive growth for them.
They will build on the strong foundation and collaboration across VMLY&R brands and company teams to unlock growth for shared global and local clients, including Ford, RTA, Coca-Cola, Danone, and Colgate-Palmolive.
“Clients no longer want partners that look after one aspect of their marketing mix; they want partners to have a complete view. Bringing together the three companies completes our end-to-end brand, customer experience and commerce offering,” said Andrew Dimitriou, EMEA CEO, VMLY&R.
I cannot think of anyone better to bring together the strength of our connected offer to bear fruit for clients. Nick’s dynamic leadership style and genuine engagement in our people and culture will ensure we continue to thrive in the dynamic MENA market.”
“It is an amazing privilege to lead the VMLY&R teams in our region. I am excited to become one connected company and leverage our rich and diverse knowledge, perspectives, skills, and talent. It will open a new world of possibilities for our clients and anyone in the business,” said Nick Walsh, MENA CEO, VMLY&R.
Georges Barsoum, CEO VMLY&R MENA, has decided to leave the company to pursue new opportunities. He will temporarily remain with VMLY&R in an advisory capacity and support Walsh with key clients.
“I would like to thank Georges for his leadership and drive to grow VMLY&R in the region and wish him the best of luck in his future endeavours,” said Andrew Dimitriou, EMEA CEO, VMLY&R.
