More than 20 public relations agencies and in-house communications teams competed for the honours across 22 categories at the first edition of the Arabic Communications Awards, hosted recently by the Middle East Public Relations Association. The event is considered a significant development for the industry in the region as it is the first awards program […]
TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximise their success on the platform. Called ‘Follow Me’, the new and free education program will include a range of expert tips and insights to help refine and improve your TikTok marketing approach. The six-week, email-based series will […]
Thomas Cook, India’s omnichannel travel services company and its Group Company, SOTC Travel, have recently signed an agreement with Turkiye Tourism. The collaboration will focus on building awareness and boosting visitations to the destination. To inspire Indians and catalyse demand, Thomas Cook & SOTC’s partnership with Turkiye Tourism focuses on both product development and wide-ranging […]
Successive Technologies, a next-gen (CMMI Level-3) technology consulting and services company announced it has officially become a certified agency partner with BigCommerce, an open SaaS ecommerce platform for fast-growing and established brands. As a member, Successive Technologies will now facilitate businesses across all industries to embrace omnichannel ecommerce, headless architecture, and other game-changing strategies powered […]
SupplyLogic and WebbMason Marketing announced that they have reached an agreement to merge the two entities. Combining the brands provides an unmatched portfolio of tech-enabled marketing services and solutions for print, digital, point of sale and branded merchandise program execution. WebbMason’s creative and omnichannel solutions combined with SupplyLogic’s technology, supply chain and execution capabilities offer […]
A global study by Momentum Worldwide, metaverse partners to the American Association of Advertising Agencies (4As), found that 80 per cent of people feel more included in the metaverse than in real life. Consumers are now looking to the metaverse to fill three core aspects of life—inspiration, individuality and inclusion. The global research was conducted using […]
Khoros, a provider of customer engagement software and services, has partnered with EveryoneSocial, an employee advocacy platform provider. The partnership combines Khoros’ social media management solution, including content management, publishing, social listening, and governance, with tools in EveryoneSocial that help companies engage their employees and support marketing, sales, recruiting, and communications initiatives across social media. […]
AdQuick.com, an out-of-home (OOH) advertising platform, announces a partnership with OutPoint, a predictive media mix modeling (MMM) platform, to enable AdQuick users to intelligently diversify and scale their advertising media mix–including their existing out-of-home campaigns. “In the wake of iOS14+, many brands are seeking to diversify their media mix and find more effective channels and […]
Marketplacer, a global platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, announced certification as an Accelerate Partner within the Adobe Exchange Experience Cloud program. Marketplacer and Adobe Commerce integrations will enable organisations to deliver connected marketplaces and scale their business by building multi-channel commerce […]
DeepTarget, a provider of digital marketing for banks and credit unions, has added 3D Story On The Go to its Digital Experience Platform (DXP). 3D Story On The Go uses consumer/business intelligence and artificial intelligence to power adaptive and immersive one-to-one personalised experiences for consumers by plugging into campaigns driven by any marketing automation, email, […]
