adMarketplace has added smart product results to its instant search media solution that optimises the consumer search experience post-search. When a consumer reads product reviews and clicks on a search results page, adMarketplace in real-time dynamically selects the most relevant advertiser with the product available. “Traditional monetised product links are specific to a single price […]
Pepsi for its new creative campaign, Thirsty for Music has joined forces with Snap to launch five limited-edition interactive cans featuring classical and new musical instruments. It celebrates the ever-evolving Saudi musical scene, accompanied by traditional Saudi cultural iconography reflected in architecture, traditional textiles, artefact, and more. Incorporating the full Pepsi lineup of Pepsi Blue, […]
GumGum, a digital advertising platform provider, has partnered with Frameplay, an intrinsic in-game advertising provider. The partnership expands GumGum’s ad products into the Frameplay platform and allows advertisers to reach consumers within video games “Not only does gaming offer advertisers a unique opportunity to reach exciting, diverse, and unexpected audiences online, it also offers brands […]
Copado has expanded Copado Robotic Testing to fully support continuous testing across SAP and ServiceNow platforms. Copado’s fully multi-cloud solution delivers continuous quality across integrated digital experiences with the ability to test across any web application, including mobile apps. Copado Robotic Testing offers a cloud-based architecture, enabling quality assurance teams to test any end-to-end business […]
Peach, a video advertising workflow and delivery provider, has acquired Cape, providers of a cloud-based creative and campaign automation platform for digital and social. Financial terms of the deal were not disclosed. Cape’s software for the creative workflow includes creative versioning for display, social, video, and digital out of home; approval flows; user collaboration; data […]
Nametag, an ID-based authentication company, launched an identification solution for customer support teams. This latest innovation includes a no code portal for identity verification. With Nametag, representatives generate and send an identity verification link through text, email, or chat at the start of a customer support session. Customers are prompted to scan their government-issued ID, […]
CloudShare has integrated its product experience platform with HubSpot, enabling B2B software marketers to access data on customers’ product competency and engagement directly from HubSpot’s platform. CloudShare collects data on product participation during proof-of-concept and training sessions. “CloudShare is dedicated to doing everything possible to help its customers reduce costs and save on resources, especially […]
Canto, a provider of digital asset management (DAM) software, released Media Delivery Cloud, enabling customers to directly connect images from their Canto DAM to their websites, ecommerce platforms, and other content distribution platforms. “Global brands need to move at break-neck speed to win customers in the e-commerce-first era, and any disruption in the digital asset […]
Gulf Oil tapped Stuzo, a customer loyalty and fuel base digital payments solutions company, to empower its new digital loyalty and payments program. Debuting later this year, Gulf will launch its next evolution of Gulf Pay on Stuzo’s Open Commerce Platform, which offers intelligent 1:1 loyalty, contactless commerce, and cross-channel member loyalty capabilities. Gulf launched […]
Google Cloud announced a collaboration with Nana Direct, an online grocery shopping and delivery startup, which provides Saudi households with a convenient online grocery shopping experience. Through the collaboration, Google Cloud and Nana Direct have been transforming the online grocery shopping experience in the Kingdom, connecting households with local grocery stores and supermarkets, and ensuring […]
