TikTok Launches Free Marketing Education Series For SMBs

TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximise their success on the platform. Called ‘Follow Me’, the new and free education program will include a range of expert tips and insights to help refine and improve your TikTok marketing approach. The six-week, email-based series will […]

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  • TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximise their success on the platform.

    Called ‘Follow Me’, the new and free education program will include a range of expert tips and insights to help refine and improve your TikTok marketing approach.

    The six-week, email-based series will provide an overview of key best practice notes, including how to set up a free Business Account, how to use TikTok’s Creative Center for content inspiration, and explainers on TikTok’s Ads Manager and other promotion features.

    As explained by TikTok: “The 6-week program will run from July 11th to August 19th, and provide SMBs with resources on how to get started on TikTok and take their small business to the next level. Follow Me will serve as a guide for SMBs looking to share their stories, build their community on TikTok, and achieve their business goals.”

    The course will also include insights from TikTok’s Small Business Ambassadors, including Cassie Sorenson, Tassel Amor and Jacob Zander, who will share their SMB journeys in the app.

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