Gupshup, a conversational engagement solutions provider, has acquired OneDirect, a customer service platform provider, for an undisclosed amount. The acquisition strengthens Gupshup’s suite of conversational solutions and enables omnichannel conversational engagement with a live Agent Assist solution that can scale to thousands of agents with configurable workflows and integrations with CRM and helpdesk systems OneDirect’s […]
Open Influence, a creator marketing company, has been named a TikTok Marketing Partner. With the TikTok Creator Marketplace API integrated into Open Influence’s workflow platform, the company can shape data-backed frameworks to help advertisers make informed decisions about their marketing dollars while discovering the most influential TikTok creators. In addition, Open Influence clients now gain […]
Google is combining its video calling apps Duo and Meet into a single integrated video platform aiming to simplify communication services. The merged service will be known as Google Meet, with features of Duo that was primarily designed for personal video calling. The integrated experience will provide users with a single solution service for both […]
Snap. has announced the launch of Dynamic Travel Ads, a new ad product for advertisers in the travel industry. This is a significant category expansion for Snap’s Dynamic Ads offering and is uniquely positioned for travel and tourism advertisers including hotels, airlines, and online travel agencies. With Dynamic Travel Ads, advertisers can seamlessly and automatically […]
A new survey by MENA payments solutions provider, Checkout.com, has found over half of the UAE population are using digital wallets for the first time. The survey reveals that security remains the most important factor for UAE residents when shopping online – with nearly 40 per cent of respondents trusting digital wallets as much as […]
AmiViz, the Middle East region’s enterprise B2B marketplace announced it has signed a new partnership with EfficientIP. AmiViz enables EfficientIP’s industry-leading DNS, DHCP, and IP address management (DDI) and DNS Security solutions to its channel partners in Egypt on its marketplace through the AmiViz web portal or the mobile app. The EfficientIP’s 360° DNS Security […]
Prognica Labs, an AI-powered healthtech company announced the signing of a Memorandum of Understanding( MoU) with the leading healthcare provider, Fakeeh University Hospital (FUH). By collaborating, they are entering into an innovative partnership to undertake clinical research and development, public health awareness programs including screening and diagnosis campaigns and to deploy the AI-based technologies to […]
Tanmeyah for financing small and micro enterprises signed a cooperation agreement with Fawry for banking technology and electronic payments this week with the aim of facilitating the electronic collection process for Tanmeyah customers. Tanmeyah customers will be able to pay all their payments and instalments throughout the week without being restricted to the appointments of […]
AppGallery, Huawei’s application marketplace, launches a campaign in partnership with Dubai Media Incorporated (DMI), ADCB, and Centerpoint Online, offering UAE consumers an opportunity to win the HUAWEI nova 9 SE. This collaboration is an extension of Huawei’s ongoing commitment to cooperate with local brands and bring some of the best tech devices along with local […]
TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. Among these founding members is Brandwatch, and its social suite of the future, which will allow its customers to scale, manage, execute, and optimise content on TikTok all while staying within the Brandwatch platform. This officially badged partnership between Brandwatch and […]
