Google has once again announced that it will delay ending third-party cookies in advertising, pushing back the deadline to 2024. The tech giant explained its decision in a blog post, saying it received feedback that the industry has asked for a longer time to test Google’s new Privacy Sandbox technologies. “By Q3 2023, we expect […]
Spotselfie, AR social networking platform, announced the beta launch of its most recent development, The SAM Business Portal (Socialise, Advertise, & Monetise), which allows companies to place GPS-located AR ads in real-time at any live event around the world. The SAM Business portal is a feature developed in conjunction with Spotselfie’s AR patented technology, Spotland […]
Capacity, providers of a conversational artificial intelligence-powered automation platform, has launched a support automation platform for deflecting about 90 per cent of customer support requests and automating complex workflows. Capacity helps companies provide answers to frequently asked questions, reducing helpdesk support tickets by intercepting questions and providing immediate responses. Its advanced robotic processing automation also […]
Volkswagen has launched its Brand Attributes Campaign, which will use Google testing to test whether biases exist and to see which assets resonate best with a certain audience. The campaign will focus on gaining valuable audience insights and enhancing the brand’s overall marketing strategy. The campaign will aim to highlight how models in Volkswagen’s lineup […]
Selfdrive.ae, the smart mobility super app launched ‘NEOS’ – the UAE’s 1st New Car Every Year program giving the customers flexibility to drive a brand-new car every year that would offer an alternative to car ownership and a hassle-free experience. The Super App has partnered with Automobile Manufacturers and Car Dealerships across UAE to offer […]
Proven Arabia, announced the launch of Proven 360°, a fully integrated marketing consultancy in Saudi Arabia. It promises innovative branding solutions through a combination of traditional marketing and technology. As the newest addition under the Proven banner, Proven 360° highlights the company’s unique position to cater to an organisation’s integrated marketing needs and is the […]
EXEED is a new entrant in the global high-end automobile market, inheriting the century-old accumulation of the European automobile industry, and integrating the latest Chinese intelligent technology, giving it the strength to challenge traditional high-end automobile brands. In April 2022, EXEED held a media conference at the Leylaty Function Hall Hotel in Jeddah, Saudi Arabia, […]
Fashinza, an AI-driven B2B marketplace and tech-enabled apparel manufacturing platform for fashion brands, retailers and manufacturers will debut its latest product offerings at the MAGIC Fashion Trade Show. The founding team will be onsite to showcase solutions designed to help brands and manufacturers work together directly through a unique digitised supply chain. Fashinza is a […]
Zuora, provider of a cloud-based subscription management platform, in partnership with data cloud platforms provider Snowflake, has launched Zuora Secure Data Share for Snowflake to analyse data from multiple sources to nurture and monetise ongoing customer relationships and accelerate recurring revenue. By combining data from Zuora with their preferred business intelligence (BI) solutions, Zuora Secure […]
People.ai has partnered with Oracle on the latest iteration of Oracle Fusion Sales to transform the sales process into a modern revenue engine. Together, Oracle Fusion Sales and People.ai will help customers capture account activity and surfacing engagement insights, such as dormant deals and personas, hidden pipeline, and complete account visibility from existing interfaces, sales […]
