Egypt's el-dokan Raises $550,000 Pre-Seed Fund
el-dokan provides ecommerce APIs for large- and medium-sized retailers and startups, enabling them to build highly customised and personalised ecommerce stores. el-dokan, a company offering enterprise ecommerce technology in MENA, has announced that it successfully secured a $550,000 pre-seed round, led by a cluster of local and regional investors, including EFG EV and Flat6Labs, 500 […]
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el-dokan provides ecommerce APIs for large- and medium-sized retailers and startups, enabling them to build highly customised and personalised ecommerce stores.
el-dokan, a company offering enterprise ecommerce technology in MENA, has announced that it successfully secured a $550,000 pre-seed round, led by a cluster of local and regional investors, including EFG EV and Flat6Labs, 500 Global, and Hala Ventures.
Ecommerce is now an integral part of every retailer’s business strategy. Technology builders and platforms scramble to provide retailers with the best technology to help them scale up and optimise their operations. In its latest turn, el-dokan provides ecommerce APIs for large- and medium-sized retailers and startups, enabling them to build highly customised and personalised ecommerce stores.
Launched in late 2020 in Egypt, el-dokan primarily targets large retailers and chain stores seeking to expand their ecommerce market share, increase sales, and operation automation.
Headless ecommerce technology of el-dokan offers the optimal technology infrastructure that allows tech teams to develop highly customisable ecommerce with maximum flexibility to help businesses respond faster to changing business needs and keep up with the rapid changes in ecommerce.
Besides retailers, it also targets software companies and developers that work directly with enterprises looking to build their e-commerce stores in a fast and cost-efficient manner, with 300+ available API endpoints.
“Most retailers have repeatedly shown willingness to replace traditional ecommerce methods with more advanced and flexible technology. The technology pioneered by el-dokan changes the equation by helping retailers drive sales growth while simultaneously bringing down maintenance costs, making it possible for our retailers to quickly and easily develop APIs connections with our partners to ensure the highest levels of operational efficiency. Our technology can easily integrate with any third-party providers like payments, shipping, point of sale (POS) and (ERP) systems,” said Mohamed Yousry, chief technology officer (CTO) and co-founder of el-dokan.
“After seeing the great impact el-dokan has had on enterprise businesses in MENA and the profound growth we’ve experienced over a short period, we’re excited about the fact that our clients managed to achieve $45 million GMV after migrating from other global well-known software solutions that don’t meet the present-day challenges ours. We are now serving a global roster of clients such as Procter & Gamble (P&G), Misr Pharmacies, Mobily, Zahran stores, and Apple Premium seller Switch Plus, along with the grocery delivery app Appetito, among others. And this is a testament to the ability of regionally-based tech startups to develop leading-edge technologies trusted by large, international brands and compete with global counterparts,” Yousry said.
