MoEngage Partners With MySyara
MoEngage, an insights-led platform, will assist MySyara by providing a single customer view. Using the same, MySyara will be able to assess customers’ preferences effectively. An on-demand car care and technology company in UAE, MySyara has partnered with MoEngage to drive customer engagement and enhance retention metrics. MySyara provides everything from mobile car washing and […]
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MoEngage, an insights-led platform, will assist MySyara by providing a single customer view. Using the same, MySyara will be able to assess customers’ preferences effectively.
An on-demand car care and technology company in UAE, MySyara has partnered with MoEngage to drive customer engagement and enhance retention metrics. MySyara provides everything from mobile car washing and detailing to oil changes, diagnostics, and on-time servicing.
With over 50K+ downloads, MySyara is present in UAE and Kerala, India. The brand engages with customers and makes ownership easier, from buying a car to selling it. MoEngage is an insights-led engagement platform
Traditionally, the car repair and service industry in UAE is fragmented, with many mom-and-pop stores. As a result, car owners have found it challenging to find all services under one roof.
To tackle this problem, MySyara provides door-to-door service through an application, thus becoming a one-stop-shop solution with a vision to provide convenience and trust.
“We witness a large volume of customers using our app as it provides options such as the easy scheduler and discount benefits. We aim to build and increase our customer’s lifetime value. This is where we think our partnership with MoEngage will be fruitful.” said Chirenj Chandran, CEO of MySyara
Using a customer engagement tool is not new for MySyara. Before engaging with MoEngage, the brand used an internal tool to drive engagement. However, MySyara witnessed significant gaps in its engagement strategy due to various manual processes.
Moreover, the internal tool restricted the brand from analysing which channel was performing well and did not provide an insight into the customer preference in terms of channels.
It is where MoEngage, an insights-led platform, will assist MySyara by providing a single customer view. Using the same, MySyara will be able to effectively assess customers’ preferences and affinities and utilise each channel, i.e., e-mail, SMS, and push notifications.
The partnership will enable MySyara to tap into every touchpoint of the customer lifecycle journey and drive loyalty, thus increasing engagement and becoming “everything car” for its customers.
“We wanted to understand and compare all the channels and see which works better or where a customer responds better. By using MoEngage’s insights-led platform, we will be able to consolidate all the data in one place and use each channel optimally”,said Chirenj.
“MoEngage is elated with pride in joining MySyara’s journey of driving customer loyalty. We look forward to working with MySyara, which provides door-to-door service under one roof, and are excited to be a part of their journey in unlocking the next phase of customer engagement”, said Kunal Badiani, Head of the Middle East and Africa, MoEngage.
