Martech

Adrian Swinscoe discusses CX myths, the role of technology for customers and agents and the true meaning of customer-centricity 

Auto dealerships and car sales people notoriously have dealt with a bad rap. However, most of today’s dealerships and sales teams are about customer experience. 

Disconnection between platforms and systems results in inefficient marketing campaigns, poor data management, and dull customer experiences. Martechvibe spoke to Jeremy Swift, CEO and Co-founder of Cordial, about how to deliver cross-channel experiences that impact both the consumer experience and the bottomline.

Competitive intelligence (CI) is the process of gathering and analysing information about your competitors, industry, and market. It allows companies to identify opportunities, threats, and risks; and make informed decisions to stay ahead of the competition.

Contextual targeting has helped brands meet their ideal customer across the world Google announced phasing out of third-party cookies in 2020 over mounting piracy concerns. However, it has been delayed, still awaiting implementation as of September 2022. Marketers have loved every bit of this cookie as it helped them track users and customise their browsing […]

Marketing leaders may be thrilled about generative AI. But to find enterprise applications, it has a way to go in offering more control and curation. Martechvibe asked three experts about what is in store for the future of ChatGPT There is plenty to celebrate with ChatGPT. If it could make Google launch a nervous response […]

Cohort analysis can spot the exact juncture in the user journey where users are skipping out. The user journey can then be streamlined to make them stay longer

Changing customer behaviour and pressure to increase efficiency are leaving banks with no option but to use digital tools, says Thom Kokhuis, Head of Conversational Banking of Rabobank. In banking, automatic speech recognition is now becoming pervasive. Merging voice interaction with digital touchpoints plays an important role in customer interaction; it changes how consumer relationships […]

OpenAI’s ChatGPT, the viral AI-powered chatbot that can write essays, emails, poems and even computer code, is making waves in the news.

As businesses aim to cut costs, marketing leaders will do well to focus on performance measurement to budget more effectively for businesses. But can marketers afford to sacrifice long-term goals? Niall O'Malley, Director at Difference Engine, helps answer the question.