Martech

Marking the end of the Vibe Martech Fest’s Kingdom of Saudi Arabia edition was the annual Vibe Martech Awards (VMA) ceremony at VOCO, Riyadh.

The biggest obstacle is winning over the organisation and gaining its acceptance and support.

How do traditional rewards differ from intelligent loyalty programmes? Traditional rewards programmes are often card-based and provide customers with tangible benefits – a free item with each purchase or a reward for return visits. The psychology is simple – the more you spend, the more points you earn. While these are relatively easy to implement, […]

Digital is central to Almarai’s plans, with the firm eyeing a suite of intelligent technologies to optimise its operations, supply chains and customer processes. When Covid-19 hit the world, many companies in the Middle East were already embarking on their digital journeys. The pandemic forced their hand, and brands needed to work quicker and more […]

Saudi Arabia’s national flag carrier is all set to leverage artificial intelligence and emerging technologies to boost customer experiences in sophisticated and meaningful ways As Saudi Arabia looks to create an AI-powered, date-driven economy by applying cutting-edge AI solutions diversified across sectors, air transport is set to benefit from these plans greatly. In September 2022, […]

Retention often relies on far less customer price sensitivity so that the long-term costs are recouped through sales. But is your retention strategy hitting the right note? Majid Al Futtaim’s loyal customers download the SHARE app and earn cashback in points for shopping, dining and entertainment. After collecting adequate points, they redeem them towards future […]

Around 91% of respondents said they regularly shop online, up from 87 per cent in 2021. Ecommerce in the MENA region has settled into a stable, high-growth era, with increased opportunities for ecommerce players. Data from leading global payment solutions provider Checkout.com’s report: Digital Transformation in MENA 2022, proves that the ecommerce trends accelerated by […]

Event enablers are adapting technological advancements to make events a seamless experience for both online and offline participants. Linkedin released a survey report highlighting the popular trends among event organisers in Europe, the Middle East, and Africa (EMEA). Over 1,800 marketers in the region participated in the study. Four out of five respondents agreed that […]

In July this year, Marvel tweeted about its upcoming release Wakanda Forever, with a modern version of Bob Marley’s No Woman, No Cry playing in the background. Millions of Marvel fans scrambled onto Twitter timelines to find an answer to the big question, “Who is the next Black Panther?” This undying curiosity compelled 1.3 million […]

Brands are increasingly switching to intelligent loyalty programs, focused on tailor-made, exclusive CX and using technology for greater efficiency. Are traditional rewards-based loyalty programmes passé? The American Express SmartEarn Credit Card gives you some cashback as a welcome gift if you spend a certain amount during the first 90 days. Then, you earn Amazon or […]