Martech

To transform the company to become more customer-centric, there should be a shift in the thinking. In many businesses, the CMO is the classic 'owner' of customer loyalty. But actually, every member of the C-suite should care about and commit to a loyalty-driven approach, and businesses need to make loyalty an organisation-wide priority.

On the occasion of International Women’s Day 2023, Martechvibe asked women in leading business and technology roles for advice on how to drive a career in enterprise tech – full steam ahead The technology industry is one of the fastest-growing sectors, and like a clock — it just never stops. In this fast-evolving domain, it […]

Nakul Laad, Head of Community Operations at Dunzo, an India-based quick commerce player, explains how the team uses automation and AI to tackle customer service challenges in an industry built on speedy service   In the delivery industry, one of the primary factors for keeping the customer satisfied is enabling and maintaining a seamless conversational strategy.   […]

The five big tech companies collectively lost $3.9 trillion in market value. In the same vein, marketing teams are being asked to deliver more with less. Martechvibe spoke to industry experts about how to trim the fat without compromising business goals in the year of efficiency The tech industry witnessed one of its worst years […]

As this new CTV paradigm takes hold, some advantages emerge. Traditional cable operators can only track the number of views and viewer location, which is not the richest set of insights in today’s consumer markets, where individualisation is a must-have. OTT platforms perform much better in gathering data in terms of both quantity and quality. 

Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]

Netflix, Amazon, Uber and Facebook have used KNN for personalised marketing, clustering, segmentation, and predicting customer behaviour. Measuring distances between data points, the algorithm helps recommend items to customers based on their purchase history

Adrian Swinscoe discusses CX myths, the role of technology for customers and agents and the true meaning of customer-centricity 

Auto dealerships and car sales people notoriously have dealt with a bad rap. However, most of today’s dealerships and sales teams are about customer experience. 

Disconnection between platforms and systems results in inefficient marketing campaigns, poor data management, and dull customer experiences. Martechvibe spoke to Jeremy Swift, CEO and Co-founder of Cordial, about how to deliver cross-channel experiences that impact both the consumer experience and the bottomline.