Martech

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work?

Did you know that 93 per cent of consumers turn to social media platforms to get questions answered and get the most out of a product or service? If you haven’t thought of expanding your marketing strategy with influencers, keep reading to find out about influencer marketing platforms. With audiences migrating to over-the-top (OTT) platforms, […]

In good times and not-so-good times, it's efficient businesses that hold themselves high above the surging waters

Loyal app customers drive three times as much revenue as other shoppers. This raises the million-dollar question of how you can increase your loyalty among customers using your mobile app. Let’s take a look.

There is a big opportunity for consumer-facing companies in the metaverse. There are numerous business applications for virtual reality, from training future surgeons to showing products to retail employees. Consumers are likely to use the metaverse more than ever before to communicate, transact, and connect. Are you ready for this generation of the internet? The […]

The retail brand is improving in-store and online CX with technological advancements. With consumers adopting a multi-channel approach to retail shopping, Carrefour is making strides in technological adoption, keeping in view the changing shopping behaviour of customers. It launched customer self-checkout counters for those who prefer contactless physical shopping. It also has Scan&Go Mobile technology […]

We spoke to five industry experts about prioritising elements of the Martech stack to deal with the changing martech dynamics Re-prioritise for a digital-first environment Karan Patel, Head of Marketing & Commercial – Etisalat Information Services. It’s imperative to understand brands’ business objectives, their challenges, and their plans to mitigate them. They must also revisit […]

Darrell Alfonso’s latest book, The Martech Handbook, promises critical insights into tackling marketers’ biggest woes. Martech as an Industry The terms I would use to describe the Martech industry are: exciting, staggering, fast-growing, and a bit overwhelming. In 2019,  Clickz estimated the value of Martech in the North American and  UK markets as $65.9 billion, […]

An average person spent 100 minutes each day watching online videos in 2021, up from 84 minutes in 2020. With these numbers in place, no wonder marketers are striving to make themselves heard and seen on their dedicated YouTube channels. French footballer Thierry Henry, an assistant coach for the Belgium national team, recently participated in […]

To ensure that you don’t miss on technology advancements, here is our monthly round-up consisting of carefully chosen news stories. August has been a month of technical advancement across industries, from the cloud, NLP development, and cybersecurity to CX, digital banking transformation, and growth in the metaverse. Here is our monthly round-up of carefully selected […]