Martech

Drive downloads and bookings for your taxi app with programmatic advertising and hyper-local geo-targeting. Learn how top ride-hailing companies leverage social media, local marketing strategies, and geofencing to connect with their target audience and establish a strong brand identity.

The average internet user spends 6 hours and 53 minutes online per day. The more time spent online, the more the data is exposed to cyber risks. To that, ZKP makes some exciting applications for marketers trying to win their customers’ trust.

Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us?   

There is a significant shift in how contact centres operate and measure results. “Instead of looking at specific interactions and the type of efficiency, we’re calculating the journey excellence score,” says Einat Weiss, Chief Marketing Officer at NICE Systems. She talks about creating a culture of transparency and engagement to find the right fit between […]

It’s no secret that today’s customers expect highly-personalised, seamless communication across channels when they connect with companies. Artificial intelligence (AI) is rapidly becoming a ‘must-have’ for brands looking to have a competitive edge in the battle for customer loyalty.

Customers have made it clear that they want personalised recommendations. But are brands making the right efforts to allocate powerful resources towards understanding customer preferences?

Find out how CDPs help create a centralised database by bringing together data from every customer touch point, consolidating & activate data for better CX & higher ROI. Make the best choice for your organisation.

Omio worked with mobile linking and measurement platform Branch to design smart banners (or Journeys) to capture web visitors and convert them into loyal app users.

With The Marketer's Book Shelf, learn to think differently, comprehend your company's objective, choose how to sell to your clients, and dominate your marketing plan in 2023.

Yes, the cloud wars are raging, and here’s how content owners benefit, no matter who wins. When you find yourself in a battle zone, it’s time to worry. OTT platforms, however, have a war in their neighbourhood that benefits them immensely because the sparring parties are fighting not for land or resources but for their […]