Martech

Brands are increasingly switching to intelligent loyalty programs, focused on tailor-made, exclusive CX and using technology for greater efficiency. Are traditional rewards-based loyalty programmes passé? The American Express SmartEarn Credit Card gives you some cashback as a welcome gift if you spend a certain amount during the first 90 days. Then, you earn Amazon or […]

Our monthly list of carefully selected news stories ensures that you don’t miss out on technology advancements. September has been a month of technological advancement across industries. From acceptance of metaverse to the latest highlights from Dubai’s biggest tech event of the year, GITEX Global 2022, we have you covered. Metaverse Acceptance Is Growing The […]

On the 92nd Saudi National Day, celebrated on September 23, Saudi Telecom giant STC showered multiple offers to keep its loyal customers happy and attract new customers into its fold. The group launched myriad offers like Bayti 5G eSIM packages and offered an additional SAR 92 ($24.48) on old devices to replace them with new […]

TLDR: The Recurring Revenue model is about a brand offering consumers products or services on a regular or cyclical basis in exchange for a recurring fee charged at regular intervals, as opposed to a one-time purchase.

The company’s digital peer-to-peer solution does away with the cumbersome and frequently time-consuming “key handover,” which requires the host and renter to meet physically. A recent McKinsey report revealed a shift in the automobile industry. The findings showed a significant decline in private car ownership and increased interest in shared mobility and rentals as it […]

Being ready for real-time payments may require technology procurement, capacity building, culture change or a mixture of all three. While a significant portion of payments made in the United Arab Emirates continues to be cash-based, we are now seeing a steady shift towards digital alternatives. Greater change is in store. The Central Bank of the […]

The timing couldn’t be better – the mobile operator leads by example while helping enterprises accelerate their digital transformation. In February this year, Zain KSA announced a partnership with Evolving Systems, a real-time digital engagement company. It was a strategic move towards delivering a key component of its new Loyalty offering – intelligence powered by […]

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work?

Did you know that 93 per cent of consumers turn to social media platforms to get questions answered and get the most out of a product or service? If you haven’t thought of expanding your marketing strategy with influencers, keep reading to find out about influencer marketing platforms. With audiences migrating to over-the-top (OTT) platforms, […]

In good times and not-so-good times, it's efficient businesses that hold themselves high above the surging waters