Martechvibe Celebrates Personalisation Week
Customers are seeking more personalised services and expect companies to understand not only their wants and needs but their interests and beliefs as well.
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In fact, 80 per cent of consumers are more likely to buy from a company that provides a tailored experience.
Delivering personalised client experiences is no longer a “nice to have” in today’s increasingly competitive economy; it’s a need. Almost 90 per cent of online businesses already invest in personalisation.
Personalisation isn’t just about increasing revenue; it can also help to reduce costs by as much as 50 per cent.
Many customers nowadays are prepared to give up personal information in return for a more tailored purchasing experience. Moreover, 90 per cent of consumers are happy to share their data to receive exclusive discounts on products they’re interested in. Marketers must learn how to balance personalisation, powered by data, and privacy in a way that secures the customer’s trust and loyalty.
This special week dives into how personalisation can boost engagement and build lasting relationships between brands and consumers.
