Loyalty

Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.

About 70% of consumers prioritise purchasing from the "right brand," while 30% of Gen Z shoppers hold over 70% of items in their cart for more than a day to conduct research. Mailchimp and Shopee reveal strategies to empower marketers to revolutionise loyalty.

Are consumers tired of monthly fees? Where and how can you offer value that goes beyond the limits of transactional benefits?

Retail sales during Ramadan are predicted to reach USD 66 billion in 2024. Brands need to ensure that they retain customers and engage with them even after the festive period. Here is a 5-step framework to help brands attract, retain, and re-engage customers.

These evergreen methods boost customer satisfaction, encourage repeat visits, and build brand loyalty.

While retaining customers is a key marketing objective, the ultimate challenge lies in remaining pertinent and understanding customer needs.

Organisations that employ Net Trust Score often emerge as frontrunners in their respective sectors. David Hicks, Founder & President TribeCX Ltd; Owner & Chair of TMD, talks about the cornerstone of business excellence – trust.

To transform the company to become more customer-centric, there should be a shift in the thinking. In many businesses, the CMO is the classic 'owner' of customer loyalty. But actually, every member of the C-suite should care about and commit to a loyalty-driven approach, and businesses need to make loyalty an organisation-wide priority.

What separates a good loyalty programme from a great one? Marketing leaders suggest building a programme that recognises the diversity of its intended customers and mirrors that diversity back in the composition of its rewards. Most large brands today have a rewards programme in place. This means that customers are choosing their favourites to deal […]

Last week, the Irish Data Protection Commission ordered Facebook’s parent company Meta to pay two fines totalling €390 million for being in breach of the EU’s overarching privacy law. The ruling is significant as data-protection history is being written as we speak. How enterprises react towards data privacy from a compliance or trust-building approach will […]