Loyalty

AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.

Jeff Zotara, Chief Marketing Officer at arrivia discusses the state of loyalty and how technology can make a difference.

Generative AI and machine learning will power the next generation of loyalty programmes.

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.

REWIND 2024: Nurturing the new definition of loyalty, how can brands transcend mere transactions to create value-driven, long-lasting relationships…

The average user makes the first purchase 3.6 days post install. Marketers are doubling down conversions during the first day with 40% of conversions and over 75% during the first week.

Driven by price changes, nearly half (43%) customers switch stores to find the best promotional offers. How can brands cope with the competition?

Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.

About 70% of consumers prioritise purchasing from the "right brand," while 30% of Gen Z shoppers hold over 70% of items in their cart for more than a day to conduct research. Mailchimp and Shopee reveal strategies to empower marketers to revolutionise loyalty.

Are consumers tired of monthly fees? Where and how can you offer value that goes beyond the limits of transactional benefits?