Loyalty

As enterprises scale AI-generated content, the pressure to stay compliant, consistent, and brand-safe is rising. Without proper governance frameworks, even the most advanced AI can produce hallucinations, misinformation, and non-compliant messaging.

Around 25% of marketers cite difficulty in measuring ROI, and 21% struggle to scale their partner programs effectively. This has sparked a growing investment in technology platforms that streamline operations, providing fraud protection, unified reporting, and simplified partner payouts.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

The average consumer is signed up to 16 loyalty programs, says Rachel Lynch, VP Marketing, Talon.One. For your brand to win its share of spend, you need to actively stand out and influence consumer behaviour.

Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…

Automation, AI, and authenticity collide in modern social strategy. Emplifi’s Molly Pannell talks about crafting campaigns that resonate, not replicate.

Consumer sentiment is crumbling under inflation, layoffs, and tariffs. But in a downturn, opportunity belongs to brands that double down on trust, value, and CX.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.

AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.