Micro moments matter more than demographics in mobile and app marketing campaigns. Willynn NG, Regional Head at TanTan, explains how observing real-time user actions and sending value-first nudges boosts engagement and retention.
The $500B mobile app economy is shifting fast. Learn how developers can drive revenue with hybrid monetisation, D2C sales, and localised payments.
Invalid traffic is silently draining ecommerce ad budgets and corrupting tROAS signals. To scale efficiently, marketers must block fake clicks before they distort campaign data.
From balancing metrics with brand magic to ethical uses of synthetic data, modern marketing is a high-wire act. David Norris, CMO at boost.ai breaks down how AI is reshaping campaigns, CX ownership, and the very role of CMOs and what it means to stay ahead.
Uber’s steady revenue growth is attributed to categoric steps towards implementing innovative projects. The future of mobility with autonomous vehicles, freight AI, and bold partnerships across logistics and delivery, to name a few.
As enterprises scale AI-generated content, the pressure to stay compliant, consistent, and brand-safe is rising. Without proper governance frameworks, even the most advanced AI can produce hallucinations, misinformation, and non-compliant messaging.
More than a back-end task, product feed is turning into a growth strategy. Elizabeth Azide, Senior Director of Marketing, EMEA at Commerce reveals how optimised product feeds drive visibility, cut ad waste, and boost conversions.
As user acquisition costs climb, mobile marketers are refocusing on what happens after the install without spamming the notification tray.
A new report from Feed.fm reveals that in-app music is a growth strategy. With 84% of users demanding music and 69% willing to pay for it, apps that integrate licensed tracks see longer sessions, better retention, and stronger monetisation.
Around 25% of marketers cite difficulty in measuring ROI, and 21% struggle to scale their partner programs effectively. This has sparked a growing investment in technology platforms that streamline operations, providing fraud protection, unified reporting, and simplified partner payouts.
