user acquisition

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Edge226 Acquires Adscend Media

Through this expansion, Edge226 will deliver a comprehensive cross-channel solution, empowering mobile apps and games to acquire engaged users across in-app, CTV, and reward-based advertising in one platform.

Staff Writer

July 22, 2025

Attribution

AI as the UA Optimiser: Smarter Targeting, Faster Iteration

As rising UA costs impact mobile app growth, marketers turn to AI to help spot patterns, recommend changes in ad buying, and automate actions to move swiftly. Can this efficiency help offset increasing CACs? Martechvibe spoke to the gaming experts to find out…

Ashutosh Zutshi

June 26, 2025

News

REPLUG Becomes Certified Moloco Partner

As a Certified Partner, REPLUG now offers clients exclusive access to deeper Moloco platform insights, tailored support, and tools to optimise programmatic campaigns and unlock new opportunities.

Staff Writer

June 12, 2025

News

Aarki Launches Encore

Encore fuses attributed data, unattributed signals, and real-time ad call overlays to minimise media waste and maximise campaign efficiency.

Staff Writer

May 14, 2025

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Validity Launches Engage, the AI Email Platform

2 days ago Powered by Validity's data network, the platform joins other Validity product innovations to redefine the modern marketing workflow.

Shirofune Introduces Reddit Ads Integration

2 days ago The new integration allows Shirofune customers to bring Reddit into their existing cross-channel workflows instead of managing it as a siloed, manual effort.

Rembrand Launches AI Intelligence Suite for Spaceback

2 days ago With the Intelligence Suite, Spaceback content ads can be more easily scaled across CTV, streaming, and online video platforms, offering full brand creative control and reduced friction in transforming social assets.

Guidepoint Launches Guidepoint360 Mobile App

2 days ago A new mobile platform from Guidepoint delivers institutional-grade intelligence in hours, not days, wherever decisions get made.

Airtory Launches Global Curated Marketplace

2 days ago By introducing a marketplace for programmatic rich media, Airtory solves a long-standing challenge in digital advertising: combining creative innovation with scalable delivery.

Overheard at the Inner Circle

2 days ago Martechvibe conducted its first-ever Inner Circle, a gathering of business leaders mapping the future of marketing movements in the Middle East. Here’s what we learned.

Rezolve AI PLC Expands Core AI Commerce Platform

3 days ago The acquisition of Reward directly strengthens Rezolve AI’s core Brain Commerce platform, embedding AI-driven discovery, engagement, transaction and loyalty into a unified operating model.

Oracle Introduces New Role-Based AI Agents

3 days ago Running on Oracle Cloud Infrastructure, Oracle AI agents are prebuilt and natively integrated within Oracle Fusion Applications at no additional cost.

Kochava Launches Atlas Performance Supply System

3 days ago Atlas Performance redefines supply-side optimisation, empowering partners to deliver, optimise, and transparently report on the outcomes advertisers demand, all while maintaining privacy and data integrity.

Intuit Unveils Mailchimp Product Innovations

3 days ago Intuit Mailchimp advances ecommerce marketing with unified data, automation and AI-powered capabilities designed to deliver measurable ROI across global markets.