The integration offers a comprehensive view of performance across the entire media landscape, allowing advertisers to easily see how YouTube drives results relative to their other marketing efforts.
The new release by AppsFlyer gives marketers one independent source of truth across web and mobile, with the same signal infrastructure that mobile teams have relied on for years.
New research reveals measurement flaws causing MMM to systematically misread affiliate performance—costing brands growth, efficiency, and market share.
The enhancements by KNOREX are designed to help advertisers improve return on investment, reduce customer acquisition costs, and drive more efficient campaign performance.
With WunderKIND Ads and Attain, the integration significantly upgrades targeting and measurement capabilities, which enables advertisers to maximise ROI and capture high-value consumers during peak shopping periods.
For years, performance marketing distanced itself from brand and creative disciplines, positioning itself as a numbers game - analytical, precise, objective. But as automation takes more of the targeting, bidding and placement decisions, creative becomes one of the few levers marketers still directly control, says Paul Morris.
The new eBook exposes "Catalog Anemia" as the silent feed crisis draining ROAS as Google AI Overviews, AI Mode, Google Lens, and Shopping Product Grids reshape how consumers discover and buy products.
The Playback assets will be incorporated into Adwake’s Rewarded & Loyalty advertising roadmap, supporting faster product innovation and expanded campaign capabilities across mobile environments.
Web2App funnels are reshaping app marketing. Igor Lyubimov of web2wave highlights why they outperform mobile onboarding on ROAS and conversion.
Matthieu Tebaus makes it clear: broad assumptions kill growth in MENA. Brands that generalise across countries or even within cities risk wasting spend and missing demand. He sees AI as a partner, not a replacement—empowering planners and sales teams to evolve from admin roles to trusted growth architects.
