ROAS

Web2App funnels are reshaping app marketing. Igor Lyubimov of web2wave highlights why they outperform mobile onboarding on ROAS and conversion.

Matthieu Tebaus makes it clear: broad assumptions kill growth in MENA. Brands that generalise across countries or even within cities risk wasting spend and missing demand. He sees AI as a partner, not a replacement—empowering planners and sales teams to evolve from admin roles to trusted growth architects.

The five big tech companies collectively lost $3.9 trillion in market value. In the same vein, marketing teams are being asked to deliver more with less. Martechvibe spoke to industry experts about how to trim the fat without compromising business goals in the year of efficiency The tech industry witnessed one of its worst years […]

Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould. Their persona is tailored for a low-budget traveller seeking a comfortable solution. Their demographic is naturally young. They like to be reached through social media channels, and expect prompt responses. […]

InMarket is launching the next generation of attribution with it’s enhanced Lift Conversion Index (LCI), offering a 360-degree view of a campaign’s true impact on in-store and online sales. New features give users advanced, in-depth views into exposure, attribution, and conversion to facilitate ongoing campaign optimisation and maximise results. By combining robust consumer visit and […]