programmatic advertising

With Programmatic Guaranteed, Vistar’s marketplace supports all major programmatic transaction types—open exchange, private marketplace (PMP), and guaranteed—allowing campaigns to align with a wide range of objectives.

Wunderkind is leveraging Private Marketplaces to ensure access to premium publisher CTV inventory and layering in addressable targeting based on brand first-party data, custom audiences, and more.

Built to bring buyers closer to supply, OpenXSelect enables them to take full control of inventory quality, activate targeting at scale using a wide range of data and optimise performance through a streamlined, intuitive interface.

MGID will enable Patch.com to track content performance for better decision-making, while boosting user retention, time on site, and engagement through personalised experiences and AI-driven ad placements.

With this integration, Axis users can tap into AlgoriX’s in-app supply at scale, reaching valuable mobile audiences across diverse verticals and global markets.

By using the Magnite SpringServe video platform along with Paramount’s mediation tools, advertisers can easily reach viewers through Paramount’s streaming inventory.

These enhancements are part of Yango Ads’ broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights.

The partnership unlocks opportunities for advertisers to activate Sojern’s real-time vertical-specific traveller insights directly within PubMatic’s curation and data solution, Connect.

Adform’s new solution improves planning through detailed DOOH inventory targeting and dedicated reporting, with screen information displayed directly on the map interface.

The platform uses Assembly’s proprietary inventory categorisation, tailored inclusion lists, and suitability controls to give advertisers a safer, more accountable, and higher-performing programmatic environment.