programmatic advertising

AgenticOS provides a system-level layer that allows agents to plan, transact, and optimise programmatic advertising with speed, consistency and control.

Adform, Splicky, DOOH, programmatic advertising, omnichannel media buying, DACH adtech, media buying platforms, Goldbach Group, European adtech, programmatic DOOH

The integration provides Yahoo DSP buyers with a direct way to access WunderKIND’s CTV format through private marketplace deals, using first-party data to deliver non-intrusive ads during high-attention moments on CTV.

The Media Planning Agent transforms media briefs into actionable deal strategies, helping agencies and advertisers plan faster, execute with precision, and improve outcomes while maintaining full transparency and control.

The collaboration enables advertisers and brands to leverage Amazon’s first-party insights with Perion’s AI-powered creative optimisation solution, delivering stronger measurable performance across key metrics.

As advertisers seek greater control within increasingly fragmented TV environments, Adform and RTL AdAlliance are combining television’s traditional reach with the level of digital precision now expected.

Together, Untapped Growth and FreeWheel are working to bring equitable access to media and transparent pricing to independent agencies and mid-sized brands.

Unlike traditional DSPs, Loud Echo integrates real-time creative generation, targeting and bidding into one system, allowing ads to adapt to every audience, context, and placement on the fly.

The collaboration between Teads and XPLN.AI aims to advance attention as a core metric for media effectiveness, underscoring a shared vision to evolve how advertising performance is defined and valued across the industry.

The acquisition will improve Broadsign’s global programmatic digital OOH offering and fast-track innovation across its entire OOH ad tech portfolio.