programmatic advertising

The expanded supply by TripleLift gives advertisers unprecedented access to premium streaming environments while maintaining creative consistency and performance across every screen.

By making broadcast radio inventory available programmatically, StackAdapt enables advertisers to reach listeners wherever they are, combining the scale and familiarity of AM/FM radio with the precision and flexibility of digital media.

The combination creates a full-funnel solution that blends Life360 intelligence with Nativo’s creative and programmatic knowledge to drive measurable impact — all within a privacy-forward, family-safe ecosystem.

Through a direct integration with SpringServe, Viant’s Direct Access program streamlines the path between advertisers and publishers, reinforcing Viant’s commitment to an open, transparent internet.

In addition, DoubleVerify is leveraging unique, licensed IMDb data to fuel AI-driven classification of streaming content, with new capabilities planned to launch in early 2026.

The Perion DOOH Player integrates seamlessly into its Ad Server, Header Bidder, and SSP, creating an end-to-end solution that replaces fragmented legacy systems.

Through this collaboration, local linear TV inventory is available through Magnite's ClearLine platform, where buyers can discover, package, and activate video ad campaigns.

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimise premium traditional TV inventory alongside their digital media spend.

Through this integration, Axis now conducts real-time traffic scanning using HUMAN’s advanced fraud detection technology, identifying invalid traffic and sophisticated bot activity before impressions are served.

The initiative between OUTFRONT and AWS will enable the planning, purchasing, and measurement of static and digital OOH inventory end-to-end using natural language via intelligent agents.