programmatic advertising

In addition to announcing Agentic Collaboration, Optable has been actively contributing to the development of new Agentic Advertising standards.

In addition to Affinity’s custom-built Consumer Purchase Audiences, this collaboration provides access to enhanced targeting capabilities, valuable insights, and fosters real-world impact through measurement.

By deepening publisher integrations through Direct Access and driving adoption of IRIS-enabled contextual solutions, Viant is helping define the future of addressable advertising in CTV.

Audience Unlimited will leverage AI to score data segments by relevance to an advertiser’s campaign, across thousands of curated segments from hundreds of trusted, privacy-conscious third-party data providers.

JointCommerce bridges the gap for regulated industries with a managed SaaS platform that combines programmatic ad technology, A21+ consumer data, and hands-on campaign management in a compliant environment.

This integration brings speciality native formats to Yahoo DSP, providing advertisers with a smarter and faster way to scale across trusted publishers.

The new feature by Omneky allows users to pick a product or service and select from several data-driven video ad concepts, which the AI then turns into multiple scripts, storyboards, and fully-edited, on-brand videos.

The unified platform by Pubmatic combines three core capabilities that directly impact publisher bottom lines: automated revenue optimisation, first-party data monetisation, and direct access to high-value media budgets.

This collaboration marks a step forward in delivering incremental reach, viewer engagement, and buyer-centric flexibility by bringing together Tubi’s growing Australian audience with PubMatic’s programmatic infrastructure.

Through AMC, advertisers can now access Adsquare’s ID-precise data offering—built on geo-behavioural signals such as place visits, home/work locations, and seasonal consumer shopping patterns.