programmatic advertising

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.

With Programmatic Loyalty, brands and retailers can build and execute campaigns in three steps.

Samsung TV Plus is currently available on millions of Samsung Smart TVs across Singapore, the Philippines, and Thailand.

It is a suite of programmatic advertising capabilities designed to deliver zero-waste campaigns for healthcare marketers.

This report provides an in-depth analysis of the recent, rapid and transformative shifts in healthcare marketing.

Unique to PubMatic, the platform seamlessly integrates CTV buying across omnichannel campaigns.

Participants in the Momentum program will benefit from a series of expertly curated courses covering key aspects of the programmatic ecosystem.

The launch of two vital marketing solutions from Adcore, the Marketing Data & Analytics and Brand Awareness Marketing, will address the growing need for clients to harness and analyse data to drive more effective marketing strategies. 

Microsoft Advertising's expanded partnership with IAS will provide advertisers with deeper insights into how they can drive engagement with verified users.

Quantcast's new product provides a solution to the evolving digital marketing landscape, where privacy concerns are phasing out traditional cookie-based advertising methods.