programmatic advertising

The unified platform by Pubmatic combines three core capabilities that directly impact publisher bottom lines: automated revenue optimisation, first-party data monetisation, and direct access to high-value media budgets.

This collaboration marks a step forward in delivering incremental reach, viewer engagement, and buyer-centric flexibility by bringing together Tubi’s growing Australian audience with PubMatic’s programmatic infrastructure.

Through AMC, advertisers can now access Adsquare’s ID-precise data offering—built on geo-behavioural signals such as place visits, home/work locations, and seasonal consumer shopping patterns.

With these AI agents working in unison, Pantheon ensures that advertisers achieve higher engagement, reduced CPM volatility, and measurable business outcomes across every screen.

Programmatic advertising is a strategic area of development for the group, and by integrating EUID and OpenPath, DAZN is reinforcing its commitment to innovation, addressability, and trust in the programmatic supply chain.

By combining PrimeAudience’s behavioural targeting capabilities with Index Marketplaces, buyers are connected to audiences earlier in the supply chain.

The co-managed model provides advertisers with a cost-effective entry into Viant’s platform, which supports advanced identity resolution, real-time measurement, and omnichannel targeting across CTV, desktop, mobile, audio, and DOOH.

With Premium Programmatic, pharma marketers can now engage physicians across 2,000+ integrated specialist medical platforms, delivering clinically aligned content at scale with unmatched precision and exclusive formats.

Clinch’s new DCO enhancement empowers advertisers to connect creative decisions directly to measurable business outcomes, further closing the loop on attributed campaign performance.

Together with OpenX’s people-based identity graph and premium cross-inventory format, this partnership ensures better targeting accuracy and meaningful campaign results.