programmatic advertising

As brands continue to prioritise audience-first planning and account-based marketing (ABM), ABM Matcher bridges the gap between digital targeting and real-world media.

Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers.

The collaboration expands Teads’ premium CTV footprint, allowing advertisers to seamlessly buy and activate TiVo Ads alongside other omnichannel placements.

The acquisition advances Walmart’s strategy to build more accessible, full-funnel advertising solutions through Walmart Connect, its commerce media business.

The expanded integrations give advertisers access to distinct contextual signals across Xumo’s FAST inventory.

The launch advances Yahoo DSP’s AI strategy, enabling advertisers to bring their own AI, use Yahoo DSP’s native agents, or combine both in an ecosystem.

The Teads CTV Ensemble provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance.

New IAS Pulse solution closes the transparency gap, enabling publishers to better meet advertiser quality standards, reduce wasted media, and build partnerships.

DoubleVerify is introducing capabilities that enable advertisers to access their DV data using their preferred conversational AI tools, supported by the MCP open standard.

Helix AI enables marketers to evaluate campaign performance through natural-language querying and optimise those campaigns in real-time.