Olyzon Launches Agentic Orchestration Platform for Advertising
Olyzon's agents handle the orchestration across platforms, allowing buyers to focus on decisions rather than the manual work that connects each stage of the campaign.
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Olyzon, the agentic orchestration platform for advertising starting with CTV and extending across YouTube, social, digital audio, and DOOH, has announced the full launch of its orchestration technology, now live in market and optimising real advertising campaigns every day.
Through its agents, the platform gives agencies and brands one place to orchestrate media budgets from brief to execution to measurement across every buying point, while keeping every seat, tool, and direct deal they already have. It is a working example of what the industry has begun to call a Unified Media Platform, or UMP.
Advertising has never been more fragmented, and nowhere is that sharper than in CTV. Every platform has its own path to the same audience, its own console, and its own report. Moving the budget between them by hand is slow, manual, and costly.
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It also lacks the intelligence to explain why one audience, execution path, or optimisation method outperforms another. Today, humans are the integration layer. Olyzon’s agents take on that orchestration, so the buyer works on the decisions and the agents work on everything in between.
A category taking shape
The industry has started to name this shift. Some now describe an emerging category of Unified Media Platforms, or UMPs: systems that connect to the buying stack through open protocols, run an AI orchestration engine on top, and operate a continuous plan, activate, and measure loop.
Olyzon is already doing all three in-market, with agents live across the DSPs, SSPs, inventory, and measurement partners buyers use today. It started where the need is sharpest, CTV, and the same orchestration now extends across the rest of the plan.
The value is in the connections
Olyzon’s agents are live across the buy-side stack: demand-side platforms including Amazon DSP, DV360, The Trade Desk and Yahoo DSP; supply-side and direct inventory platforms including Universal Ads, Vibe, Spotify, and PubMatic; workflow automation partners including Swivel.ai; and measurement and verification partners including DoubleVerify, Xpln, Lucid, and Innovid.
For campaigns still running on direct insertion orders, Olyzon’s email agent brings that workflow into the same loop, with the buyer keeping the send. Nothing to rip out and nothing to replace.
“Olyzon sits above the platforms you already run,” said Jules Minvielle, co-founder and CEO of Olyzon. “People are starting to call this a Unified Media Platform. We think of it more simply: the technology connects the systems that never spoke to each other, and turns a brief into a live buy you can correct while it is still in flight.”
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“We start with CTV because that is where the fragmentation hurts most, and the same agents extend across the rest of the plan. The agent does the orchestration. The human keeps the decision.”
The buyer’s advantage
The platform gives the buyer finer control at every stage of the campaign. Planning is program-level, so a brand decides where it appears across CTV and every other channel in the plan. Activation runs across all platforms at once, inside the constraints, upfront commitments, and DSP allocations the buyer sets.
Measurement turns signals from every partner into outcomes, attributed sales, brand lift, and incremental reach, rather than impression counts. Budget moves in-flight toward what is working, inside caps and approval thresholds the buyer controls, with a full audit log and control back in their hands at any time.
“Premium TV has never had a supply problem, but buyers lacked a simple and direct way to access it,” says Adam Royle, Head of Strategic Partnerships, Universal Ads.
“At Universal Ads, our job is to meet planners where they already work, and more of that work is moving into agentic platforms that unify how media gets bought. With Olyzon, a planner can put TV buying alongside the rest of their media buys.”
“We used to spend a ridiculous amount of time bouncing between platforms, digging through spreadsheets for insights, and then manually acting on them,” said David Nyurenberg, SVP of Digital at InterMedia Advertising.
“With Olyzon, we can get to those insights in seconds and action them across platforms through a single prompt. We were always optimising. Now the distance between seeing something and doing something is dramatically shorter, without rebuilding our stack around another platform.”
“Olyzon’s orchestration agent changes where our planners and buyers spend their time,” said Ian Orekondy, Head of Media, Analytics & Innovation at Method1.
“The agent now handles Level 1 optimisations—implementing cross-platform budgets, bids and bundle ID decisions—freeing our teams to focus on Level 2 work like creative enhancement, beta testing and high-impact sponsorships that require collaboration across publishers, partners, creatives and clients. For an independent agency, this is the version of AI in media we’ve been waiting for.”
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“Olyzon sits above the buy and orchestrates through us, so a planner reaches the inventory we activate without leaving their workflow,” said Arthur Querou, CEO of Vibe. “Agents are only as useful as the pipes they can act through. The value is in the connection: Olyzon plans the context, and we deliver the activation.”
“Agentic optimisation is only as effective as the signals guiding it,” said Todd Randak, General Manager, CTV at DoubleVerify.
“By bringing DV’s verified media quality and performance data into Olyzon’s decisioning loop, the agent can generate recommendations grounded in trusted signals, while keeping the buyer in control of execution. That’s how automation can drive smarter decisions with greater transparency and confidence.”
