programmatic advertising

Programmatic pause ads on CTV provide advertisers with greater flexibility, precise targeting, and enhanced viewer engagement through interactive ad formats on premium streaming content.

Basis’ interoperable approach with third-party technology ensures that customers have the most comprehensive toolset in programmatic advertising.

Publishers have already seen a daily increase in ad revenue of 8-15% due to Ad-Shield’s innovative adblock recovery solution.

With Airtory’s advanced creative technology, these ad units can be seamlessly deployed across multiple platforms.

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.

With Programmatic Loyalty, brands and retailers can build and execute campaigns in three steps.

Samsung TV Plus is currently available on millions of Samsung Smart TVs across Singapore, the Philippines, and Thailand.

It is a suite of programmatic advertising capabilities designed to deliver zero-waste campaigns for healthcare marketers.

This report provides an in-depth analysis of the recent, rapid and transformative shifts in healthcare marketing.

Unique to PubMatic, the platform seamlessly integrates CTV buying across omnichannel campaigns.