programmatic advertising

The Ventura Ecosystem aims to unite global TV operating systems and industry partners to create a more transparent, collaborative, and revenue-optimised marketplace for CTV advertising.

Target's integration of Roundel into ChatGPT underscores how retail media networks could be a bridge to larger AI advertising adoption.

The new collaboration gives brands access to The New York Times’s premium mobile advertising inventory through Magnite’s platform, enhancing addressability and campaign performance.

Evertune’s Partner Connect enables marketers to activate programmatic advertising campaigns on publishers that influence AI search recommendations.

The new Programmatic Advertising Platform unifies Amaze’s media buying infrastructure and creator data to unlock scalable targeting, cross-channel activation, and a new revenue stream.

With the Intelligence Suite, Spaceback content ads can be more easily scaled across CTV, streaming, and online video platforms, offering full brand creative control and reduced friction in transforming social assets.

By introducing a marketplace for programmatic rich media, Airtory solves a long-standing challenge in digital advertising: combining creative innovation with scalable delivery.

The partnership brings Intent IQ’s Bid Enhancement to Raptive’s network, strengthening advertiser demand fulfilment and publisher yield across traditional and ID-less omnichannel environments.

By leveraging platform-direct, log-level data, B2beacon eliminates the blind spots common in tag-based measurement, capturing more impressions and delivering a true, end-to-end view of campaign performance.

AI Insights helps publishers gain real-time visibility into how their inventory, pricing, and demand compare to a relevant peer set, while protecting each individual publisher’s proprietary data.