programmatic advertising

The new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.

With Barometer's AI-powered contextual and risk-category classification, Basis gives advertisers granular ad placement control and measurement on brand-suitable podcasts.

As a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.

The collaboration automates creative deployment between platforms while enabling audience-informed creative decisioning through audience data available in Yahoo DSP.

Together, Playdigo and HUMAN are giving advertisers and demand partners greater visibility, control and confidence across every impression.

PubMatic's guardrails are embedded at the point of execution, inside the same infrastructure where campaigns are built and activated.

New offering by Adswerve gives brands and agencies access to curated, high-quality inventory through a single, expert-led team.

With Hatch, marketers, planners, and traders can ask questions, size audiences, monitor delivery, and act on live campaign data, all through natural conversation.

FreeWheel’s Video Content Report gives buyers a clearer, more reliable view of where campaigns ran across premium streaming environments.

HCP2DTC Influence is a proprietary solution by PulsePoint connecting healthcare provider intelligence to direct-to-consumer activation at scale.