programmatic advertising

Adform’s new solution improves planning through detailed DOOH inventory targeting and dedicated reporting, with screen information displayed directly on the map interface.

The platform uses Assembly’s proprietary inventory categorisation, tailored inclusion lists, and suitability controls to give advertisers a safer, more accountable, and higher-performing programmatic environment.

By streamlining operational processes, including trafficking, inventory management, and partner workflows, Swivel enabled Telly’s team to shift focus toward strategic initiatives and advertiser success.

By combining OptimizeRx’s healthcare data expertise with Simulmedia’s reach and predictive TV and streaming placement capabilities, healthcare media buyers can gain full-funnel engagement with actionable reach.

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.

Omnicom expanded its media and data capabilities through platform partnerships, aiming to support precise, real-time audience targeting across livestreaming, sports, retail, and commerce media.

The partnership reflects Netflix’s commitment to providing advertisers with greater choice and reach, enabling them to tap into a highly engaged global audience that turns to Netflix daily for series and films.

InnovidXP shifts the focus from general engagement metrics to purchase data, helping marketers make informed decisions and improve campaign effectiveness by tracking touchpoints through to conversion.

The InMobi Buyer Hub aims to make it easier to build and manage programmatic campaigns while reducing unnecessary steps with AI tools, a self-serve interface, and privacy safeguards.

The integration utilises a custom identity resolution service, allowing Amazon DSP to recognise logged-in viewers across the Roku OS and devices in the US.