Mediaocean’s Prisma Direct Integrates with Warner Bros. Discovery Advertising
The integration will connect Prisma Direct with WBD’s ad tech system, streamlining how advertisers transact across WBD’s premium, culture-defining portfolio.
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Mediaocean’s Prisma, the trusted system of record for global media investment, today announced that Warner Bros. Discovery Advertising (WBD) will integrate with Prisma Direct, expanding the infrastructure connecting agencies and brands directly with premium media companies through automated workflows.
The integration will connect Prisma Direct with WBD’s ad tech system, streamlining how advertisers transact across WBD’s premium, culture-defining portfolio.
By connecting buyer and seller workflows more directly, Mediaocean and WBD will reduce the manual processes that have long complicated direct media transactions and create a more efficient foundation for premium advertising at scale.
The announcement builds on WBD’s broader investment and innovation in next-generation ad tech across linear and digital media.
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Together, WBD and Mediaocean are advancing a more connected ecosystem, launching an initial Prisma Direct connection with Neo, WBD’s proprietary self-service buying platform that launched in 2025.
The partnership will go deeper with a more robust connection supporting the full scope of transactions, where technology removes operational friction while preserving the value, flexibility, and transparency of direct buyer and media owner relationships.
“Premium media represent some of the most valuable inventory in advertising, yet buying it still relies on too many manual, fragmented workflows,” said Drew Kane, Chief Product Officer, Prisma.
“Prisma Direct is changing that by creating direct, automated connections between the systems agencies already use to manage media and the publishers they want to buy from. Bringing Warner Bros. Discovery into the Prisma Direct ecosystem is another important step toward making this a scalable industry model.”
Launched earlier this year, Prisma Direct connects buyers and sellers through automated integrations spanning ordering, trafficking, campaign analytics, billing, and reconciliation.
These direct system-to-system connections help reduce operational costs and complexity while improving speed, accuracy, and transparency.
The addition of WBD further expands the Prisma Direct ecosystem and advances a more scalable model for direct transactions between buyers and premium media companies.
