personalisation

Chief marketers across the Middle East gather for a virtual session on Customer Data Platforms to tap into the value of data and what that means for a marketer   Imagine getting a call from a bank that’s trying to sell you a loan one day and a wealth builder plan the next. It’s not difficult […]

It’s the perfect time for retailers to install methods of collecting, understanding, and activating customer data, says Jaime Bettencourt, Senior Vice President, North America at Mood Media How can brands better optimise omnichannel retail strategy? Jaime Bettencourt: Optimising the omnichannel retail strategy means continuing to revolve around the customer. Retailers were expected to seamlessly move […]

Hyper personalised marketing campaigns and customer interactions need to be AI-powered and automated from planning, creative messaging to media targeting the retail experience. The world of Artificial intelligence (AI) acts as a force multiplier with marketers using AI for more personalised digital experiences, meeting customers’ brand expectations and communicating with them. Not just that, even […]

Amplitude introduced the Digital Optimisation System, to manage, measure, and optimise the business value of digital product innovation. Amplitude also announced the general availability of its new personalisation product, Amplitude Recommend. Recommend is the first personalisation solution that leverages customer behaviour data in the digital product and machine learning models to determine which behaviours result […]

Movable Ink, the personalised content platform provider for digital marketing leaders, has announced its partnership with Xtremepush, the world’s leading customer engagement, personalisation, and data platform. The integration will allow shared clients to seamlessly utilise Movable Ink to activate any data into real-time, personalised content across all customer touchpoints. Movable Ink content easily connects to […]

Targetable, a provider of an innovative and easy-to-use brand marketing platform, which enables any kind of small business to reach consumers with hyper local marketing campaigns via social media channels, has acquired ShopAdvisor, a provider of mobile proximity marketing and analytic solutions for restaurants and hospitality brands, CPG brands and their digital agency partners. The […]

The successful business growth of Amazon strongly revolves around their technological innovations and personalisation algorithms for a better customer experience The richest man today, Jeff Bezos, had impulsively decided to start a company in the dot-com boom back in 1994. He never regretted it. Well, he might have regretted the then contemplated company name, Cadabra, […]

Campaign Monitor, a CM Group brand and provider of email marketing software, announced a Salesforce CRM integration. The Campaign Monitor for Salesforce app, is built with customer support and easy integration in mind. Available on the AppExchange, Campaign Monitor customers can now access all of their Salesforce data, create dashboards and easily trigger transactional emails […]

By 2025, four-fifths of all business-to-business (B2B) sales interactions between suppliers and professional buyers will take place in digital channels, according to a new whitepaper recently released by DHL Express, which predicts strong growth for the B2B e-commerce market in the coming years. The study was titled ‘The Ultimate B2B E-commerce Guide: Tradition is out. […]

Businesses have been talking about personalisation for years; however, B2B is still catching up to the trend in many ways.  For many B2B businesses, 2020 has been a critical year as it made them quit their old strategies. For many, it meant delivering extra personalised content that aligned with the changing needs of the audiences […]