personalisation

Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today?

Emails that perform best are deeply personalised, segmented for the right audience, and sent at the appropriate time in the customer journey. MoEngage released its What’s Working for Email in 2022: Benchmarks and Insights from Around the World report. It analyses the performance of more than 5 billion marketing emails sent on MoEngage’s customer engagement […]

Retail stores sit at the intersection of deep tech to cater to the needs of future customers. Who likes queuing? For customers, waiting is a waste of time. They want to walk into a supermarket, take something off of a shelf and leave without waiting at the checkout. Around 90 per cent of individuals used […]

Customers are navigating a rapidly changing world, and questions of trust, values, and integrity increasingly impact their relationships with companies.   Customer experience is now decidedly digital-first. No matter which channel and format that they choose to engage in, customers expect flexibility and a thoughtful, personal touch. Trust is their beacon, empowered by choice and […]

Real-time medical health and personalisation will go a long way in establishing the patient-organisation relationship Healthcare has been evolving with technological progress and clinical research achievements. Many are diving deep into personalised care. Experts believe non-personalised healthcare services will be considered unethical, uneconomic and inefficient in time. Today, customers demand increased personal guidance and tailoring […]

Taboola, a powering recommendations for the open web recently announced that it has entered into a definitive agreement to acquire Gravity R&D, a personalisation technology company founded in data science. Gravity R&D’s core offering, Yusp, is used by leaders in retail, ecommerce, and digital media to provide personalised offers to customers to drive sales, increase […]

Chatbots will not replace humans entirely and vice versa, but a mix of the two can enhance customer service

Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]

Despite online shoppers' desire for convenience, they are less likely to share data to improve customer experiences. Is it possible for them to have it both ways? 

A behavioural approach to personalisation in marketing can be just what a brand needs to properly engage customers. The big box department store chain Target wanted to enhance their personalised marketing strategy. The brand gave its customers individual ID numbers, which were used to store their information and track buying behaviour. They tracked those who […]