personalisation

Vietourist’s partnership with Appier showcases the impact of AI-driven marketing solutions in modern tourism for better customer engagement.

AI has the potential to enhance or achieve strategic loyalty initiatives retailers have long sought—true one-to-one marketing and customer interactions, the genuine ability to influence purchasing decisions at the moment, and an effective lever for incremental spending.

Bloomreach will reduce omnichannel campaign creation from a multi-week process to one marketers can complete in minutes.

An agile martech stack is table stakes for brands to drive unparalleled brand growth and consistent customer experience

This financial services collaboration aims to integrate Strands’ advanced financial management capabilities into Perx’s AI-driven customer engagement and loyalty platform, Connect+.

Shaped’s new self-serve offering empowers teams to connect their data and seamlessly build real-time, semantic discovery models for recommendations and search.

Outclass expands on AirAsia Academy’s tradition of bridging the computer skills gap, it now provides a personalised learning experience to assist users in achieving their career goals.

Ramadan is when the usage and adoption of online technologies reach a crescendo in the Middle East. It is the time of the year when people are more inclined to buy new products and indulge in gifting. How are brands getting into the spirit of the season?

The move enables Lesha Bank to get to the modern API-driven, cloud-native technology and to have access to the banking capabilities from Temenos, accelerating its digital initiatives with personalisation driven by data and AI.

The mobile industry in the MENA region is booming, and apps are at the forefront of this transformation. However, the saturation of app marketplaces intensifies the challenge of standing out.