Leaders from consumer tech, product, marketing, and AI shared how community-driven thinking, smarter attribution, and practical AI adoption are reshaping sustainable mobile app growth in an era of constant disruption.
Onur Alp Soner talks about why data ownership is a strategic growth advantage, how marketing and product roles are converging, and why real-time analytics and AI-powered personalisation will shape adaptive digital experiences.
As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.
Performance marketing has reached a turning point. As 2026 unfolds, there are three shifts marketers need to watch and prepare for.
As AI reshapes marketing, leaders share their top priorities that will define success in 2026—from AI fluency and data foundations to trust, creativity, and simplified martech stacks.
Daniel Hagos talks about the future of loyalty, the evolution of personalisation, and why consent, culture, and channel orchestration now define modern customer experience.
As agencies navigate the intersection of technology and creativity, AI is emerging as the new creative backbone. Daniel Martins of GALERIA.ag and Raul Braga of Adobe share how AI-driven workflows can scale campaigns without sacrificing originality.
Ted Sfikas, Field CTO, Amplitude, explains why marketers should prioritise experimentation to reduce wasted spend, improve ROI, and turn first-party data into actionable insights through disciplined test-and-learn approaches.
Michele Nieberding, Director of Product Marketing for AI at Treasure Data, explains how LLMs are transforming marketing from segmentation to true individualisation, enabling teams to make faster, more contextual, and more confident decisions.
From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.
