While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]
Provectus, an artificial intelligence (AI) consultancy, has launched Crystal Engine to provide customer behaviour prediction and personalisation. The product is now in closed beta. Crystal Engine analyses customer-related data and serves a suite of use-cases, including the following: Customer churn prediction; Personalised recommendations; Next-best action; Conversion rate optimisation; Customer engagement prediction; and Customer journey insights. […]
Personalisation and digitisation will become key to engage with the rising wave of tech-savvy customers in the Middle East. Here is what consumer brands can learn A study revealed that 67 per cent of Middle East consumers are shifting to digital channels to engage with brands. These statistics indicate that consumer brands in the Middle […]
Cordial, the cross-channel marketing platform, announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalised marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimisation, and […]
Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]
Providing an outstanding customer experience (CX) has become increasingly important as we move to hybrid environments. CX isn’t just about digital spaces. Even for local shops, hotels, or restaurants, it is just as important. Customers want to enjoy every step of the way and illustrate. We have compiled some of the best CX examples. Gamified […]
BetterCommerce, the eCommerce company, has acquired India based AI startup CanisHub that specialises in personalisation and marketing automation solutions for eCommerce businesses. The new capabilities gained through the acquisition have enabled BetterCommerce to launch BetterEngage, a new AI-powered solution that delivers cognitive recommendations and hyper-personalisation at scale. BetterEngage will allow brands and online retailers to […]
The crowd started lining up at the Apple Store of the Dubai Mall at 1 am, hours before it opened its door. Even the pandemic could not keep the die-hard Apple fans away. How much does Apple pay for that exposure and advertising? Zero. According to a SellCell survey, brand loyalty for Apple is at […]
Customisation was enough a while ago, but today it is mass personalisation that takes the cake Chandi. Janvi. Chandler (yes, really). How many different versions of your name have you had on your Starbucks cup? We’ve seen a million social media photos of cups with interesting handwriting and spelling errors that become running jokes among […]
A couple of years ago, the New York Times wrote that we are living in a “post-text” world — consumers prefer to not read walls of text or receive dozens of emails. The defining narrative is the reach and power of video. No doubt, video marketing is here for a long haul, with online videos […]
