personalisation

The integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting.

Industry leaders from automotive, retail, and enterprise technology explored how AI can unlock faster, more personalised CXs, but only when supported by the right skills, connected data, and a clear business purpose.

The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.

85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement

Mason Tay shares how brands can scale globally by balancing localisation, data-driven personalisation, and community-led growth while navigating fragmented markets and diverse consumer behaviours.

Martechvibe’s Asked and Answered: There’s been some debate about whether brands need to be ubiquitous in their messaging strategies. So, we asked the brains behind South Africa’s leading brands to share their thoughts on connecting more meaningfully with customers…

Kaltura’s Agentic Avatars combine live, human-like interaction with organisational intelligence and business intent, enabling rich, interactive, personalised customer, employee, learner, and audience journeys.

As AI tools become central to content production, marketers face a new challenge: scaling output without losing brand voice. Here’s how teams can move beyond basic generation to build AI-powered systems that protect differentiation, optimise performance, and deliver truly personalised messaging.

Leaders from airport hospitality and digital health discussed how hyper-localisation and geo-targeting help brands enter new markets with deeper cultural relevance, personalised engagement, and responsible data use that builds long-term user trust.

Leaders from gaming, fintech, ecommerce, streaming, and UX explored what it truly takes to build habit-forming, personalised apps that drive long-term engagement and sustainable growth.