Cordial Releases Update for Personalisation in Cross-Channel Marketing

What to Read Next

1. Shoppers Have Low Tolerance for Errors in Holiday Ecommerce

2. Magnite Expands Audience Activation Solution to India, Southeast Asia

3. Jasper Launches AI Studio

4. Compulse Teams with Placements.io

Cordial, the cross-channel marketing platform, announced the mass market release of Architect, a major enhancement to its data platform.

Architect allows marketers to create personalised marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimisation, and by building the industry’s most advanced predictive models for customer engagement.

“We built Architect because we wanted to give marketers an ability to connect with their customers using a level of personalisation that was previously impossible, and Architect can do in seconds what no other cross-channel marketing platform can,” said Jeremy Swift, co-founder and chief executive officer, Cordial. “In today’s increasingly competitive landscape, one-size-fits all approaches no longer work for savvy marketers. By unifying and transforming data and letting marketers build custom models tailored to their unique business needs, our clients are seeing markedly improved results and are benefiting from the ability to connect with each customer in infinitely more meaningful and valuable ways.”

“Architect is an exciting upgrade to Cordial’s already impressive data platform capabilities that has already made a tremendous impact on our campaigns,” said Hailey Pettit, senior marketing lifecycle manager at Nurx. “Not only are we able to execute smarter campaigns faster, but we’re also creating even better customer experiences in the process.”

Also Read: Best CRM Software for Every Business 

Key features of Architect include:

• Flexible data architecture. Using Cordial’s native extract, transform, and load (“ETL”) technology, marketers can fully automate the process of importing their customer data into Cordial — often from myriad sources comprising disparate data structures and schemas. They can in turn far more rapidly steamline the data, deterministically link it to individual customer records, and make sense of it on their own, without requiring IT involvement or support.
• More actionable data in one platform. Unlike other platforms which only store data for a limited period of time (i.e. typically only the most recent 30 to 60 days’ worth of customer data are retained), Architect lets marketers import, transform and enrich unlimited customer history and 18 months of event data, in order to unify the most robust and accurate view of each customer, and build unique models on the Cordial platform for engaging customers based on their specific needs.
• Predictive models that are customisable for each client. Marketers can take advantage of Architect’s advanced predictive models for everything from churn propensity, to product affinity, to lifetime value and customer engagement scores, but can also easily build custom models (and marketing automation triggers) based on their own unique business needs, rules, and inputs, specific to their business or even external factors such as real-time supply chain data.

“Architect makes the Cordial platform truly, completely customisable — if you dream it, you can build it,” said Scott Eckman, general manager of eCommerce and vice president of marketing at Rockler Companies, Inc. “There seems to be no limit on what contact-level data you can put in the platform and then leverage for triggers, personalisation, or segmentation in emails or other messages.”