personalisation

Chatbots will not replace humans entirely and vice versa, but a mix of the two can enhance customer service

Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]

Despite online shoppers' desire for convenience, they are less likely to share data to improve customer experiences. Is it possible for them to have it both ways? 

A behavioural approach to personalisation in marketing can be just what a brand needs to properly engage customers. The big box department store chain Target wanted to enhance their personalised marketing strategy. The brand gave its customers individual ID numbers, which were used to store their information and track buying behaviour. They tracked those who […]

By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences.

Customers are seeking more personalised services and expect companies to understand not only their wants and needs but their interests and beliefs as well.

Adobe rolled out enhancements to its personalisation engine, Adobe Target, to enable companies to intelligently engage customers with the right content at the right time and on the right channel. Through an integration between Adobe Target and Adobe Real-Time CDP, companies can combine historical customer data with current behaviour to personalise experiences across websites, mobile […]

Post adoption of SMS marketing, retailers have realised an uptick in sales, have enhanced their brands’ awareness and built loyal customers… World over, marketers have found a reliable way of reaching out to their customers. With an open and read rate of 98 per cent, SMSes is the most reliable way to send promotion or […]

Marketing strategist Troy Sandidge talks about the creator economy, marketing strategies and the customer experience tools in 2022 “CX will come down to applying S.O.A.P. — Simplification, Omnichannel-communication, Automation, and Personalisation. Applying S.O.A.P. will help you provide the best customer journey at a level that will consistently evolve and improve your CX deliverables,” said Troy […]

Rami Al Ali has incorporated a new digital customisation feature on their eCommerce site that offers accessibility for clients to personalise and modify elements of their chosen gown that resembles their individual style and preferences. Over the past two decades, Rami Al Ali has regularly pushed boundaries through creativity and innovation, and the launch of […]