performance marketing

The Cygnus and VMS alliance will help institutions recruit high-intent adult students while protecting the integrity of their institutional brands.

The key to humanising the journey isn’t just personalisation—it’s about making every interaction feel timely, relevant, and genuinely customer-centric.

In the Middle East, 80% of marketers face challenges integrating brand-building with performance marketing, 64% struggle with inconsistent messaging and resource allocation and 72% struggle with determining the influence of each channel.

Superads provides businesses with instant analytics, visual reporting and AI-powered dimensions to drive improved performance across ad platforms.

GenStudio for Performance Marketing is the latest application for brands and agencies within Adobe GenStudio, Adobe’s end-to-end content supply chain solution.

This new tool automatically identifies and summarises unexpected results in performance marketing campaigns across Google, Meta, Amazon, and other pay-per-click ad platforms.

The solution simplifies and streamlines the process of paying partners with the efficiency and flexibility to boost the overall performance of their affiliate marketing campaigns CAKE, a global performance marketing software provider, introduced CAKE Pay, an integrated, full-service payment solution that delivers a best-in-class partner experience.  With CAKE Pay, brands and performance networks can elevate […]

Choosing the platform that best suits the company’s performance marketing strategy is crucial. Here are our top picks. Some of the best marketing strategies today are performance-driven. Becoming increasingly popular are performance marketing platforms that offer low-risk solutions to collect real-time data, measure, and track campaign insights. Some platforms provide end-to-end solutions, while others only […]

Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]

INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organisations, announced today that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media […]