performance marketing

The partnership ensures that Churney clients don’t just know which customers are most valuable, but also have the creative systems and campaign velocity to act on that intelligence in real-time.

The collaboration between Criteo and WPP Media offers a turnkey solution: curated audiences based on commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP).

AppsFlyer’s MCP enables marketers to integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering personalised, real-time, goal-aligned marketing decisions.

Konnecto’s AI-driven technology allows brands to uncover untapped partner opportunities by analysing vast datasets, identifying synergistic relationships, and predicting performance with remarkable accuracy.

CPA Tune allows performance marketers to hit their cost per acquisition (CPA) targets with minimal manual effort, ensuring their best-performing creatives reach the most valuable users.

As rising UA costs impact mobile app growth, marketers turn to AI to help spot patterns, recommend changes in ad buying, and automate actions to move swiftly. Can this efficiency help offset increasing CACs? Martechvibe spoke to the gaming experts to find out…

InfoSum enables secure, federated data collaboration, allowing Samba TV and WPP Media to support brands in scaling AI-powered marketing solutions without compromising data privacy or control.

The acquisition strengthens ROR’s ability to deliver integrated organic media solutions, expand into new verticals, and enhance the full customer journey for location-based service businesses.

The Aperture provides marketers with a structured framework to decode the impact of creative choices—like tone, storytelling, and production quality—on campaign performance.

Daniel is built to process real-time performance data, monitor competitors and market trends, support campaign planning, and manage paid media execution across key ad platforms.