performance marketing

QuickFrame AI's latest release takes AI video from one-off generation to a reusable brand system, built to keep creative consistent and on-brand across campaigns.

Mayank Sancheti explains how AI enables scalable user growth by reducing creative fatigue, powering hyper-personalisation, and turning experimentation into repeatable systems across acquisition, onboarding, and retention.

Performance marketing has reached a turning point. As 2026 unfolds, there are three shifts marketers need to watch and prepare for.

With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such as web conversions.

PayPal's Transaction Graph Insights & Measurement creates the full dimensionality of a consumer purchase, and with full sales signal integrity and accuracy.

The partnership between Intellibright and Peekaboo addresses a growing gap in marketing intelligence as AI-powered search reshapes how customers discover and evaluate companies.

The new report highlights the rapid growth of GenAI apps and the deeper integration of AI-driven tools into marketing workflows.

Leaders from Easa Saleh Al Gurg Group, Careem, Property Finder, and Century Financial discussed how brands can balance short-term performance goals with long-term brand building, measure impact effectively, and leverage AI and data to drive growth.

By integrating ROI Hunter, Pattern gains a unified retail media platform that powers SKU-level advertising across Meta, Google, Snap, and global marketplaces, enabling smarter, more consistent cross-channel execution.

Audience Loop turns scattered spreadsheets and static lists into live, AI-enriched, graded audiences that marketers can activate and improve across channels.