performance marketing

The launch of Wayward Boost reflects a shift in Wayward’s offering, moving from a partnerships platform to a broader performance marketing infrastructure that supports multiple channels.

As AI reshapes how consumers search and decide, marketers must move beyond clicks and MQLs to focus on visibility within AI-generated answers, redefining performance in a zero-click world.

Playable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.

By integrating directly with YouTube’s Creator Partnerships API, impact.com helps brands move from fragmented workflows and estimated metrics to a unified, data-driven approach.

As part of its Agentic Marketing Platform, Ad Studio is built for the full performance marketing workflow, bringing analysis, ideation, content creation, and execution together with agentic AI.

The introduction of Performance CTV for app marketers brings true performance advertising to the big screen, driving measurable outcomes and meaningful impact.

With WunderKIND Ads and Attain, the integration significantly upgrades targeting and measurement capabilities, which enables advertisers to maximise ROI and capture high-value consumers during peak shopping periods.

The approach, developed in collaboration with The Trade Desk, is designed to help advertisers improve cost efficiency in CTV while preserving the premium media quality and performance standards associated with the channel.

Unlike traditional approaches that rely on rigid, macro-level testing frameworks, Northbeam Incrementality uses granular first-party data from its MTA system to design and run experiments tailored to each business.

For years, performance marketing distanced itself from brand and creative disciplines, positioning itself as a numbers game - analytical, precise, objective. But as automation takes more of the targeting, bidding and placement decisions, creative becomes one of the few levers marketers still directly control, says Paul Morris.