performance marketing

AppsFlyer’s Conversion API integration with ChatGPT Ads lets advertisers tie app installs, in-app purchases, and subscriptions back to their campaigns.

Through Universal Ads, advertisers can share their brands alongside premium content from major publishers and distributors.

Incrementality has become the benchmark for proving media effectiveness, but marketers still need attribution, MMM and performance analytics to understand why campaigns succeed or fail.

The capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.

The additions include a native OpenAI Ads attribution and conversion integration, and AskCTM, a new in-platform AI agent that makes CTM's AI features self-service.

Brands can run cross-platform creator campaigns across YouTube and Meta from a single platform on Agentio.

As AI agents and automated traffic reshape digital advertising, performance marketers must prioritise traffic quality over clicks to improve bidding accuracy, reduce wasted spend, and drive meaningful conversions.

By integrating Hyperzon’s Amazon expertise into its existing service stack, Moburst can help clients build more cohesive growth strategies.

Co-Managed CTV allows advertisers to maintain ownership of campaign execution while leveraging Jamloop’s media expertise when and where they need it.

Canva Grow transforms Canva into an end-to-end AI marketing engine that helps close the gap between creative and performance.