performance marketing

Demand Gen reaches people while they are still researching, and search campaigns capture them once they are ready to act.

As AI accelerates marketing decisions, Sarah Maina of AppsFlyer explains why trusted measurement, reliable data and human oversight will determine whether that speed translates into sustainable business growth.

People may follow a hospitality brand because of a beautiful beach or an attractive offer, but they remain connected because of how the brand makes them feel, says Nina Mohamed, Cluster Director of Marketing & Communications at Mövenpick and Pullman Resort Al Marjan Island.

Vibe Marketing Tech Fest makes its Singapore debut on 18 November 2026, bringing together marketing, growth and performance leaders to discuss the technologies, strategies and customer trends shaping the future of marketing across Southeast Asia.

Opti is designed to help advertisers running lower-funnel and conversion-focused campaigns minimise potential bidding friction and cost inflation as auction dynamics evolve.

AppsFlyer’s Conversion API integration with ChatGPT Ads lets advertisers tie app installs, in-app purchases, and subscriptions back to their campaigns.

Through Universal Ads, advertisers can share their brands alongside premium content from major publishers and distributors.

Incrementality has become the benchmark for proving media effectiveness, but marketers still need attribution, MMM and performance analytics to understand why campaigns succeed or fail.

The capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.

The additions include a native OpenAI Ads attribution and conversion integration, and AskCTM, a new in-platform AI agent that makes CTM's AI features self-service.