CAKE Launches Automated Payment Solution

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The solution simplifies and streamlines the process of paying partners with the efficiency and flexibility to boost the overall performance of their affiliate marketing campaigns

CAKE, a global performance marketing software provider, introduced CAKE Pay, an integrated, full-service payment solution that delivers a best-in-class partner experience. 

With CAKE Pay, brands and performance networks can elevate their direct partnerships by upgrading and automating their payments process while managing an entire affiliate marketing program on one platform. 

This significantly simplifies and streamlines the process of paying partners with the efficiency and flexibility to maximise relationships, increase profits, and boost the overall performance of their affiliate marketing campaigns.

“For performance marketers to stay one step ahead and ensure the highest returns, finding the right affiliate marketing platform with an integrated, full-service, automated payment process is imperative,” said Santi Pierini, President at CAKE. 

“By managing your partner payments with CAKE Pay, you can save time, money, and resources and instead focus on what you do best — running a profitable affiliate marketing program.”

The benefits CAKE Pay delivers include the following.

Efficiency: Streamline time-consuming processes

• Simplify repetitive accounting tasks with features such as an easy setup to process payments and commissions through an automated ACH transfer.
• Remove the cumbersome process of generating multiple invoices for every partner by consolidating invoices.
• Offload tax form distribution and management. This includes the timely administration of W-9 tax forms to newly onboarded partners and the distribution of annual 1099 tax forms.