Operating entirely on anonymous and aggregated behavioural signals, Azerion’s Personas are designed to deliver performance without compromise in an environment of growing consumer privacy expectations.
Content Derivatives enables teams to create cropped, resized, and reformatted versions of image assets directly within PhotoShelter.
The acquisition combines Rocket Lab’s deep in-app knowledge with MiQ’s omnichannel offering to deliver an end-to-end solution for clients across all media channels.
Through access to first-, second-, and third-party audiences, fullthrottle.ai enables advertisers to reach verified households across premium audio environments.
The Liquid Activation solution allows marketers to size, build, and distribute audiences in minutes, helping teams keep pace with the rapid speed of modern media planning.
The acquisition combines Adsmovil’s retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region.
With the new capabilities, marketers can now activate personalised physical mail campaigns alongside digital display, audio, and CTV campaigns using fully extended first-party and third-party audiences within fullthrottle.ai.
From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.
Retail Media is evolving into Commerce Media, unlocking omnichannel, data-powered advertising that transcends traditional retail boundaries. From in-store displays to AI-driven off-site ads, the future of consumer engagement is everywhere—and it’s just getting started.
The report sheds light on some of the winning strategies in contemporary user engagement and customer retention strategies in the MENA region. Consumer buying behaviour has evolved and continues to grow dramatically. As a result, it has become mission-critical for brands to pivot to omnichannel approaches and engage the right customer at the right time […]
