The launch marks a strategic pivot for InMobi towards packaging capabilities that bundle inventory, targeting, creative, and measurement into single experiences designed to achieve specific, desired brand outcomes.
The app connects merchants’ Shopify stores directly to Bloomreach’s marketing and search products, enabling them to personalise every customer touchpoint with the unified intelligence of customer data, product data, and commerce data.
Advertisers on Yahoo DSP in the US and Canada can now leverage InMarket’s measurement solution to better gauge the effectiveness of media campaigns across platforms in driving real-world conversions.
DOOH adoption is accelerating, with 68% of planners increasing usage and 61% planning higher investment, yet 58% still cite measurement as the biggest barrier to scaling spend.
Alongside Aurora AI, Khoros' reimagined community product, Iris AI, completes a system that covers community forums, brand care, social media management and customer service, all AI-native and all sharing context.
Operating entirely on anonymous and aggregated behavioural signals, Azerion’s Personas are designed to deliver performance without compromise in an environment of growing consumer privacy expectations.
Content Derivatives enables teams to create cropped, resized, and reformatted versions of image assets directly within PhotoShelter.
The acquisition combines Rocket Lab’s deep in-app knowledge with MiQ’s omnichannel offering to deliver an end-to-end solution for clients across all media channels.
Through access to first-, second-, and third-party audiences, fullthrottle.ai enables advertisers to reach verified households across premium audio environments.
The Liquid Activation solution allows marketers to size, build, and distribute audiences in minutes, helping teams keep pace with the rapid speed of modern media planning.
