omnichannel marketing

Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis “Impact of Digital Technologies in The Customer Journey” jointly drawn up with Atento. According to IDC data, 23 per cent of 1.68 billion dollars will be invested in digitalisation processes in the course of the year will focus on […]

Criteo, the advertising platform for the open internet, has announced its strategic partnership with Custora – a customer intelligence platform that uses machine learning to power personalised marketing, as part of Custora’s Global Audience Partner Program. Companies including Tommy Hilfiger, Tiffany & Co., and Bonobos use Custora’s customer intelligence platform. The partnership will leverage Custora’s […]