MarTech

ABM has achieved a firm foothold in B2B marketing, but businesses still face challenges while implementing it ABM should be a factor of what businesses already do, existing through millions of emails, plenty of BDR calls, and countless website visits. In such ventures, numbers of accounts, execution channels, data sources, departments, language and regional differences, […]

As the monetisation approach has expanded, paywall can gain an audience and more funds in the content front. Some brands attract customers with products and content; however, this is usually in exchange for attention, exposure and association. Paywall content models allow businesses to offer premier content and build a community of other companies and executives […]

Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn of the digital era made several martech tools a part of common marketing strategies in businesses, the continued evolution of technology has got brands to dive deep into the realm […]

While marketing technology is now fundamental to modern marketers’ toolbox, it cannot replace strategy completely. When we get down to the base level, marketing is ultimately about messaging, and sales is all about the execution on that message into a sale. Business management, fellow workers, and of course “the boss” must comprehend Martech for themselves, […]

Keeping in mind the increased usage of online channels and social media, B2B marketers prioritise an advanced content strategy for 2021. Despite various blockers and technical challenges associated with content marketing, most marketers are focusing on their content strategy.  Content has remained a critical investment area for most brands amid the pandemic. Earlier, social media […]

Many organisations witness higher growth rates and investment plans with AI, while some struggle with its performance. Artificial Intelligence has earned the tag of ‘improved execution’ among all global brands. AI integration was an unavoidable addition for several organisations in 2020, and they do not regret it. A McKinsey survey, The state of AI in 2020, […]

The third edition of the region’s biggest marketing technology event scheduled for March 23-24, 2021 will focus on several key issues. Emerging from one of the most challenging times, companies in the Middle East clearly understand the role of technology and data in marketing. With physical stores shut due to lockdown, only brands with an […]

Marketers need to focus on their SEO performance gap to raise the strategic importance of search. SEO and Martech go together; however, marketing technology expectations are radically changing. The changing role of the CMO, paired with the increasing need for serious investment in SEO and higher effectiveness, indicates that 2021 will see a significant interruption, even if […]

Now is the right time for brands to invest in marketing technology to support business continuity planning. In light of the pandemic, marketing leaders across industries kept their targeted focus on their budgets – especially the marketing technology stack. This would help in driving strategic impact and business continuity. In its essence, experts believe marketing budgets are […]

  In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to […]