MarTech

The platform enables advertisers and Candid's own agencies to execute strategy, research, campaigns, and media buying with greater speed, precision, and efficiency.

As AI tools become central to content production, marketers face a new challenge: scaling output without losing brand voice. Here’s how teams can move beyond basic generation to build AI-powered systems that protect differentiation, optimise performance, and deliver truly personalised messaging.

Decagon’s new outbound voice capability enables voice agents to proactively call customers, with voice models fine-tuned to handle the unique technical challenges of outbound calling.

On International Women’s Day, Martechvibe asked women in leadership roles across marketing, finance, and technology about what advice they would give their younger selves starting out their careers, knowing all they know now.

The Incubator is the second program under AI Digital Labs, following the AI Creative Studio, which helps agencies bring creative and media concepts to life rapidly with production-quality outputs at scale.

Built on the MCP, an open standard that has rapidly emerged as the universal language for agentic AI connectivity, the new server is available now and represents the first in a series of MCP capabilities from Guideline.

Together, AXL and PUSH are launching STRATIS, an agentic AI operating system for marketing intelligence and operations.

Iterable also announced Global Suppression List, which strengthens compliance and brand protection, and Creative Library, which ensures on‑brand, reusable assets across channels and teams.

Ramadan marketing is shifting from campaigns to participation. Leaders from Yango Play, Ooredoo Qatar and Al Jazeera reveal why authenticity now depends on how products adapt to Ramadan’s lived rhythms, not on seasonal storytelling.

In Martech’s new playbook, intelligence - not just speed - is the real advantage. Intelligent data architecture is becoming the backbone of digital transformation, enabling enterprises to scale personalisation, compliance, and AI-driven engagement with speed and precision.