MarTech

Sanjay Raturi, Sales Lead for EMEA at AppsFlyer, shares why brands must shift their focus from user acquisition to meaningful retention, and how to use measurement, segmentation, and AI to drive long-term app engagement.

Ask Introhive empowers partners, business development and client relationship managers, and marketing teams to simply ask a question and receive instant, strategic insights about clients, accounts, and relationships.

Unlike current approaches that primarily optimise around media variables, PulsePoint’s Adaptive Optimization enables marketers to apply clinically relevant signals to campaign optimisation.

(un)Common Logic’s ecommerce SEO offering is built specifically for companies where marketing leaders need organic search to drive both scale and ROI.

The launch of SundaySky’s Amplify enables revenue teams to create personalised, on-brand video content in minutes, eliminating creative bottlenecks and accelerating customer engagement.

The acquisition strengthens Pyxl’s global presence by combining HOOK’s creative storytelling with digital strategy and performance marketing to deliver emotionally impactful, results-driven brand experiences.

The acquisition begins a new phase for Kantar Media, supporting its strategic direction and innovation efforts while it continues as an independent media measurement firm under H.I.G. Capital.

With the new GEO service, Edge Marketing helps clients go beyond visibility by ensuring they are cited, trusted, and recognised as credible sources in the moments that matter most.

Brain PR’s AI-powered framework reveals how brand stories are ranked and circulated across AI search, chatbots, and digital platforms—helping brands track and boost their media visibility in real time.

By integrating PROS enterprise-grade pricing and CPQ with Commerce’s portfolio of applications, businesses can meet these demands head-on, resulting in fewer delays, reducing errors and accelerating time to revenue.