MarTech

By integrating PROS enterprise-grade pricing and CPQ with Commerce’s portfolio of applications, businesses can meet these demands head-on, resulting in fewer delays, reducing errors and accelerating time to revenue.

With D&B Healthcare Insights, the company aims to deliver intelligence that enables its clients to unlock growth opportunities and create strategic relationships across the healthcare landscape.

Rishi Gupta, Regional Director: Middle East & Africa, Nothing, explains how Nothing broke category norms with bold design, innovation, and visually iconic storytelling that puts the product front and centre.

ThoughtSpot’s Agentic MCP Server accelerates time to insights for business and data teams by enabling them to discover insights and perform analysis on their structured enterprise data directly within their existing tools.

To ensure brands get visibility while navigating a dual-audience world, Optimizely’s CMS will include new capabilities across three areas: page optimisation, site-wide optimisation, and GEO analytics.

The new connector allows HubSpot users to interact with Claude using plain-language prompts, generate charts and summaries, and act on insights, bringing real-time CRM context into AI-powered decision-making.

ST&E expands on ELB Learning’s suite of enterprise learning solutions, including Rehearsal, a video-based training platform, The Training Arcade, a learning experience platform, and CenarioVR, a 360° immersive learning simulation.

Around 25% of marketers cite difficulty in measuring ROI, and 21% struggle to scale their partner programs effectively. This has sparked a growing investment in technology platforms that streamline operations, providing fraud protection, unified reporting, and simplified partner payouts.

Similarweb’s GenAI Intelligence Toolkit provides both visibility and traffic data for GenAI, giving businesses a comprehensive picture of their performance across AI-powered discovery and search tools.

Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered tool, powered by DAIVID.