MarTech

The acquisition reinforces Zax's commitment to investing in proven software products with loyal customer bases and accelerating their growth through customer-focused innovation.

Suzy is structured around three capabilities—Focus, Prove, and Activate—each designed to close a specific gap in the journey from intelligence to insight to impact.

Bazaarvoice’s Authentic Discovery API makes user-generated content instantly accessible to AI platforms, enabling brands and retailers to improve visibility in AI-driven search and discovery.

Discovery and decision-making are moving beyond traditional search, but without a clear measurement layer, brands lack the visibility needed to fully understand performance or invest confidently in this emerging channel.

The integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting.

The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.

FlowMotion turns events in Storyblok, such as create, update, approve, translate, schedule, and publish, into workflows that can sequence actions, pause for human approvals, enforce governance rules, and execute only where relevant.

Through its predictive AI integration, Impartner enables fully automated optimisation across keywords, bids, audiences, and budgets using the big data and conversion data from all partner campaigns together across all geographics.

New data shows Short Drama emerging as one of the UAE’s fastest-growing subscription categories and a top destination for Android ad spend, signalling a shift in how audiences consume and pay for mobile content

With AI Auto-Responder, businesses can accelerate response times, enhance customer perception and maintain consistent brand voice, while reducing manual effort and enabling teams to focus on higher-value strategic work.