MarTech

Together, AXL and PUSH are launching STRATIS, an agentic AI operating system for marketing intelligence and operations.

Iterable also announced Global Suppression List, which strengthens compliance and brand protection, and Creative Library, which ensures on‑brand, reusable assets across channels and teams.

Ramadan marketing is shifting from campaigns to participation. Leaders from Yango Play, Ooredoo Qatar and Al Jazeera reveal why authenticity now depends on how products adapt to Ramadan’s lived rhythms, not on seasonal storytelling.

In Martech’s new playbook, intelligence - not just speed - is the real advantage. Intelligent data architecture is becoming the backbone of digital transformation, enabling enterprises to scale personalisation, compliance, and AI-driven engagement with speed and precision.

Leaders from banking, wealth management, and marketing explored how marketers can move beyond vanity metrics, align teams around meaningful KPIs, and balance short-term performance with long-term customer value.

Modern CMOs must blend data mastery, AI adoption, financial fluency and creative leadership to drive measurable business value and lead high-performing teams.

Daniel Hagos talks about the future of loyalty, the evolution of personalisation, and why consent, culture, and channel orchestration now define modern customer experience.

In this exclusive interview, Greg Kihlstrom breaks down the biggest myths and missed opportunities in martech today.

Will Snow, Associate Director Digital Technologies, Yum! Brands, explores whether artificial intelligence can truly replicate the human spark or if creativity will always remain an innately human art.

Luis Clark, Go-to-Market Manager, monday.com, explains how operational AI is reshaping marketing workflows—helping teams move faster, eliminate bottlenecks, and connect strategy to execution at scale.