MarTech

The agreement will see the launch of nine HD television channels on the Es’hail-2 satellite, which is located at 26 degrees East and covers the Middle East and North Africa region.

With Saudi Arabia emerging as WebEngage's largest market, the company's commitment reflects the growing demand for MarTech, contributing significantly to the nation's economic diversification and global economic impact.

In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such as consolidation, dynamics of the "long tail" associated with small martech products, and composability.

Martechvibe presents five challenges in the CX and marketing technology landscape that industry experts at Vibe Martech Fest will help solve.

With wisdom garnered from two decades of working with martech stacks, Frans Riemersma, Founder, Martech Tribe discusses the impact of unambiguous martech processes.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

Vibe Martech Fest – the Middle East’s largest marketing technology summit, will take place on September 12 – 14, 2023, in Dubai, UAE. The fifth edition promises to pack in 400 attendees, two stages, workshops and a speaker line-up of global leaders.

Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us?   

Completely cookieless, it delivers targeted ads using zero personal information or behavioural tracking data. Mitgo, a player in the MarTech and AdTech markets, has launched Takeads, a privacy-first and entirely cookieless platform that brings a user-centric approach to native advertising. Mitgo began working on its native advertising offering five years ago. Now launched, Takeads – […]

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Czechia Consumer Protection Act Strengthens Consumer Rights Czechia has […]