MarTech

The InMarket-Basis partnership turns the existing integration into a full-funnel solution, linking ad exposure to real-world visits and sales across retailers and RMNs.

Delivered as a secure cloud-based data feed, Estimated Visits Core connects directly to the analytics and business intelligence platforms and workflows teams already use.

The collaboration brings together Optimizely's experimentation, personalisation, and AI orchestration capabilities with Deloitte Digital's experience in transformation, creativity, and human-centred design.

The new DemandBird platform helps B2B marketing teams manage social media scheduling, approvals, analytics, and client reporting.

These capabilities reflect Attentive’s broader vision for “Marketing Made Personal,” where AI systems continuously learn, recommend, optimise, and act on behalf of marketers to create more relevant, connected CXs across every channel.

New research shows that brands aligned with emotionally heightened moments in live sports can improve ad effectiveness.

Pattern Intelligence (Pi) combines active sensors, automated action loops, and proprietary data points to identify new opportunities and accelerate brand growth.

The Linqia–AirOps collaboration empowers brands to harness creator content not just for social reach, but to shape how they appear when consumers turn to AI engines like ChatGPT, Perplexity, and Google AI Overviews for answers.

As brands pursue efficiency through platform consolidation, many are unknowingly limiting growth. A diversified retargeting stack can improve performance, reduce dependency, and uncover audiences that single-platform strategies often miss.

Tahir Kheshgi explores how full-funnel strategies help brands capture evolving consumer intent, strengthen search visibility, and drive stronger business outcomes through connected customer journeys.