marketing

Rohan Kapoor, Group Vice President, Digital Marketing & Loyalty at Cenomi, tackles the burning topic, Will Gen AI Change the Marketer’s Role Forever

"Communicating the value of the offer is like telling a story. It's not just numbers; it's about making customers see the worth in what they're getting"- Vita Nikolaieva, Marketing & Communications APAC at Columbia Group on pricing and positioning your product in fluctuating markets.

Data-driven marketing gives brands a competitive edge in the marketplace. Odd Morten Sørensen, Martech Evangelist and host of the Learning Martech podcast, sheds light on the key challenges and successful strategies for marketing teams working with data.

Centring your value proposition around low prices can be risky. Your brand is only winning till the customer finds a better price elsewhere. Instead, focus on adding value to what the customer is spending on.

OpenAI’s ChatGPT, the viral AI-powered chatbot that can write essays, emails, poems and even computer code, is making waves in the news.

Consumers appreciate personalisation when it comes to marketing but have concerns about data privacy. That’s a top finding of a CommerceNext study conducted in partnership with The Commerce Experience Collective, Bizrate and Coresight Research. The news comes at a time when retailers are striving to become more engaged with consumers and tailoring marketing and communications […]

Nike has launched .Swoosh, a Web 3-enabled digital platform that will let Nike fans learn, collect and eventually co-create virtual creations such as virtual shoes or jerseys. The platform, welcome.swoosh.nike, is in beta and consumers can join starting this month. The brand aims to launch its first digital collection, with member input, in early 2023, […]

Global Martech leader Fraser Hay is the author of 20 growth hacking books including Martech Simplified, and an acclaimed marketing consultant who helps owners, managers and entrepreneurs to identify, pursue and achieve their marketing objectives. Martechvibe spoke to Hay about how businesses can win. He speaks about taking a strategic approach towards marketing challenges, using […]

The Creatio Marketplace now features over 400 apps that extend Creatio’s capabilities. Creatio, providers of a no-code platform to automate workflows and CRM, has released a wide range of new applications, connectors, and add-ons on the Creatio Marketplace. The Creatio Marketplace now features more than 400 apps that extend Creatio’s capabilities. Among the latest releases […]

As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends to create better opportunities and gain a competitive edge. A global bank had its heads scratching trying to understand customer intent and engage with them in a more personalised way. The bank wanted to build high-value […]