marketing

Marketing is fast evolving but we need to blend new technologies with tried and tested strategies put down by the gurus. It’s essential to keep yourself updated about current trends, classic martech strategies and learn new skills. Do you have the right books on your shelf? The business world has reached a pivotal point where […]

Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]

While one might think DCT would choose a marketing firm to promote videos and target business audiences, DCT decided on LinkedIn, and it brought in the desired results. Not just for business boardrooms, Abu Dhabi is a hallmark of a luxury travel destination — from scenic golf courses, futuristic and soaring skylines to its cultural […]

From competitive intelligence to technology trends, Erin Pearson, VP of Marketing, Evalueserve, discusses several factors that contribute to marketing and business success “Determine the market traction and sentiment the competitors are developing. Use those learnings to jumpstart your strategy or inform it in a way to differentiate from the competition. You can also use it […]

Drift unveiled the Drift Conversation Cloud, bringing together Drift’s Conversational Marketing, Conversational Sales, and Conversational Service. The Drift Conversation Cloud empowers organisations to deliver a personalised experience at all stages of the customer journey,integrating sales, marketing, and service. The Drift Conversation Cloud is built for the buyer, providing sellers, marketers and service professionals with actionable […]

A behavioural approach to personalisation in marketing can be just what a brand needs to properly engage customers. The big box department store chain Target wanted to enhance their personalised marketing strategy. The brand gave its customers individual ID numbers, which were used to store their information and track buying behaviour. They tracked those who […]

Treasure Data, an enterprise customer data platform (CDP), announced the global launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing. Designed to power exceptional customer experiences and build trust in the age of the digital consumer, the new platform unifies privacy-protected data across all customer touchpoints, empowering […]

MCN Mediabrands, a media and marketing solutions division of IPG/MCN, has announced a joint collaboration with Snap Inc. to launch a measurement initiative with the objective of offering insights on how communities in Saudi Arabia consume and engage with mobile video. The joint collaboration will see the companies combine the efforts of their marketing science […]

The name is Generative Pre-trained Transformer 3, but it’s more commonly called GPT-3. Since its release in May 2020, the AI, language generation model created by OpenAI has received substantial attention. This is a third-generation Natural Language Generation model that produces human-like language at scale, and is available as an application program interface (API). In […]

A couple of years ago, the New York Times wrote that we are living in a “post-text” world — consumers prefer to not read walls of text or receive dozens of emails. The defining narrative is the reach and power of video. No doubt, video marketing is here for a long haul, with online videos […]