marketing

Martechvibe highlights voices whose work explores organisational culture, marketing strategy, bias, resilience, and the realities of building influence in complex systems.

Explore the marketing and CX experts featured on Martechvibe, offering actionable insights and guidance on 2025’s most impactful trends—from generative AI to sustainability and evolving customer expectations.

Joe Stapleton talks about how privacy regulations are reshaping digital marketing, why first-party data is the future, and how organisations can enforce data governance across complex systems.

Hannah Bourne talks about how brands can connect with younger audiences, understand their evolving expectations, and build meaningful relationships through authentic storytelling and creator-led marketing.

Centring your value proposition around low prices can be risky. Your brand is only winning till the customer finds a better price elsewhere. Instead, focus on adding value to what the customer is spending on.

OpenAI’s ChatGPT, the viral AI-powered chatbot that can write essays, emails, poems and even computer code, is making waves in the news. Colin Crowley, CX Advisor for Freshworks, shares his thoughts on what the future of chatbots looks like. ChatGPT Will Create A Two-Tier System If ChatGPT becomes more widespread, one wonders how much they […]

Consumers appreciate personalisation when it comes to marketing but have concerns about data privacy. That’s a top finding of a CommerceNext study conducted in partnership with The Commerce Experience Collective, Bizrate and Coresight Research. The news comes at a time when retailers are striving to become more engaged with consumers and tailoring marketing and communications […]

Nike has launched .Swoosh, a Web 3-enabled digital platform that will let Nike fans learn, collect and eventually co-create virtual creations such as virtual shoes or jerseys. The platform, welcome.swoosh.nike, is in beta and consumers can join starting this month. The brand aims to launch its first digital collection, with member input, in early 2023, […]

Global Martech leader Fraser Hay is the author of 20 growth hacking books including Martech Simplified, and an acclaimed marketing consultant who helps owners, managers and entrepreneurs to identify, pursue and achieve their marketing objectives. Martechvibe spoke to Hay about how businesses can win. He speaks about taking a strategic approach towards marketing challenges, using […]

The Creatio Marketplace now features over 400 apps that extend Creatio’s capabilities. Creatio, providers of a no-code platform to automate workflows and CRM, has released a wide range of new applications, connectors, and add-ons on the Creatio Marketplace. The Creatio Marketplace now features more than 400 apps that extend Creatio’s capabilities. Among the latest releases […]