marketing technology

Meltwater’s GenAI Lens solution monitors and analyses responses from GenAI tools, offering transparency into what’s being said and where the underlying LLMs are sourcing their information.

The new connector allows HubSpot users to interact with Claude using plain-language prompts, generate charts and summaries, and act on insights, bringing real-time CRM context into AI-powered decision-making.

The announcement deepens the partnership between Hightouch and Snowflake, reinforcing a joint commitment to delivering modern, composable, AI-driven solutions for marketers seeking to unlock value from their data.

L’Oréal Turkey is leveraging AdCreative.ai to streamline visual content creation, from branded templates and AI-assisted shoots to predictive tools that optimise campaign performance and ensure brand consistency.

By incorporating Data Axle’s identity data, Dynata is now better positioned to help brands enhance their datasets and activate audiences across digital channels with accuracy.

Greater Than One clients will gain access to Real Chemistry’s AI-driven strategy, creative, influencer engagement, medical and integrated communications, and market access—enabling a connected healthcare marketing experience.

The Conscious Compass offers targeted recommendations to boost brand performance, from strategic positioning and service stack guidance to tailored social and traditional media strategies.

Klaviyo's AI capabilities will enable brands to deliver consistent, personalised experiences across multiple touchpoints, improving customer engagement and conversion rates.

Highspot’s new agents combine insights and action to give GTM teams speed in the right direction—all in a unified experience that reduces complexity and cost by eliminating the need for numerous point solutions.

Smartcat’s AI Agents learn from an organisation’s people, brand guidelines, and feedback, enabling teams across marketing, L&D, product, and engineering to create, translate, and localise content with consistency and control.