marketing technology

Canto XI introduces four purpose-built products—Brand Studio, Approval Hub, AI Library Assistant, and Media Publisher—alongside a redesigned UI and embedded AI capabilities.

With Xnurta Data Hub, brands can automate the export of campaign data and market insights directly into Amazon S3.

With its existing base of 25,000 advertisers and reach to 500 million enrolled consumers, Mastercard Commerce Media operates both in owned channels as well as bank and other publishing outlets around the world.

With machine efficiency blended with human-in-the-loop management and editorial humanisation, Adaptive Creation ensures content is not only linguistically accurate but also optimised for brand voice, SEO performance, and cultural relevance.

By deepening publisher integrations through Direct Access and driving adoption of IRIS-enabled contextual solutions, Viant is helping define the future of addressable advertising in CTV.

These additions expand the TapInsights suite to a total of 18 specialised Insights Agents, designed to deliver instant, actionable intelligence for marketers, agencies, brands, and media companies.

Through Tillo's plug-and-play API, Sientia can now seamlessly embed digital gift cards from over 3,000 global brands into its campaigns, enabling advertisers to drive engagement, reward purchases, and build lasting customer loyalty.

The new GEO tool enables marketers to monitor how their brands appear across leading AI systems, including ChatGPT, Gemini, and Claude and to optimise for those answers with targeted, actionable recommendations

The new integration allows brands to send finished designs directly to Sprout publishing without ever leaving Canva, accelerating workflows and reducing errors between creative and social teams.

With Simon AI, marketers set business goals, then purpose-built agents turn live customer and contextual data into adaptive campaigns that deliver higher conversion, increase customer lifetime value, and drive measurable growth.