marketing technology

With Anura’s insights embedded into NP Digital’s paid media strategies, clients experience more efficient budget allocation and higher engagement from authentic audiences.

In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.

The Dash AI Voice Agent from LocaliQ engages prospects in real time through lifelike, two-way conversations—answering questions, qualifying intent, and addressing common objections.

AdEff is a multimodal GenAI-powered ad testing tool that predicts ad performance using LLMs, EEG data, and expert models for faster optimisation decisions.

A snapshot of on-the-ground insights: What marketers, product leaders, and creatives saw, said, and took away from Cannes Lions 2025.

Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.

TikTok is also introducing Symphony Showcase Products, a new feature where AI-generated avatars present products in promotional videos.

Built into Blis’ existing Audience Explorer platform, Blis AI uses the company’s location, lifestyle, purchase, and behavioural data to identify audience combinations that are often missed in typical planning processes.

With Optimove’s Positionless Marketing Platform, marketers gain full control over the entire marketing lifecycle, executing any task instantly and independently.

Who's buying whom—and why it matters: A breakdown of the biggest martech acquisitions transforming how brands connect, personalise, and scale.