marketing technology

Smartly’s integration with Amazon DSP unifies social and CTV campaigns, pairing intelligent creative with full-funnel activations and reporting across Amazon's premium streaming inventory.

Martechvibe’s State of Martech 2026 report draws on insights from the global marketing community. It speaks on the attitudes towards technology investment, ROI pressure, AI maturity, stack integration, and the decisive shift from experimentation to execution.

The Marquee Awards will recognise brands and agencies that showcase excellence in strategy and technology implementation to deliver marketing impact. The gala award ceremony will take place on September 10, 2026, in Dubai.

B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new operating system for high-performing GTM teams.

Mark Wheeler talks about how headless CMS platforms empower collaboration, the impact of AI on content operations, and how brands can stay relevant in an evolving search and digital experience landscape.

In this exclusive interview, Greg Kihlstrom breaks down the biggest myths and missed opportunities in martech today.

CX NXT – the region’s biggest Customer Experience summit, brings together industry experts to explore how technology enables strategy and culture trends that align with new-age customer expectations. CX NXT 2023 will be held in the Kingdom of Saudi Arabia (KSA) as a two-day in-person event on March 14-15, 2023, with over 200 delegates scheduled […]

Rad Intelligence (RAD AI), a marketing technology company that created the world’s first AI marketing platform with emotional intelligence, launched a community investment round on Wefunder. RAD, a venture-backed company with Fortune 500 clients, chooses to invite retail investors, who would ordinarily only get access after an IPO, to invest. The investment round has already […]

DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONE. Through this platform, mobile operators, OEMs, and app developers can now implement and optimise their marketing strategies to reach, engage, and retain their users while optimising their application business monetisation goals. DR-ONE is […]

Sitecore has signed an agreement with solutions by stc, the kingdom’s digital enabler, to provide marketing technology solutions and training primarily to the country’s key public and private organisations. The joint efforts will see an enhancement in the digital experience for customers, who can enjoy a seamless and personalised digital experience. This will be made […]