marketing technology

Klaviyo's AI capabilities will enable brands to deliver consistent, personalised experiences across multiple touchpoints, improving customer engagement and conversion rates.

Highspot’s new agents combine insights and action to give GTM teams speed in the right direction—all in a unified experience that reduces complexity and cost by eliminating the need for numerous point solutions.

Smartcat’s AI Agents learn from an organisation’s people, brand guidelines, and feedback, enabling teams across marketing, L&D, product, and engineering to create, translate, and localise content with consistency and control.

With Anura’s insights embedded into NP Digital’s paid media strategies, clients experience more efficient budget allocation and higher engagement from authentic audiences.

In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.

The Dash AI Voice Agent from LocaliQ engages prospects in real time through lifelike, two-way conversations—answering questions, qualifying intent, and addressing common objections.

AdEff is a multimodal GenAI-powered ad testing tool that predicts ad performance using LLMs, EEG data, and expert models for faster optimisation decisions.

A snapshot of on-the-ground insights: What marketers, product leaders, and creatives saw, said, and took away from Cannes Lions 2025.

Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.

TikTok is also introducing Symphony Showcase Products, a new feature where AI-generated avatars present products in promotional videos.