marketing technology

Driven by the need for better technology to power omnichannel digital campaigns, Compulse is excited to announce its evolution into a marketing technology and managed services company, with an exclusive focus on making digital advertising efficient, cost-effective, and more profitable for local media companies and agencies. The company’s flagship marketing technology solution, Compulse 360, an […]

Part strategist, part creative and part technologist, marketing technologist is changing the industry to face its constant challenges and trends.  Marketing is now heavily dependent on technology. The modern-day marketing department combines the creative side of the discipline – understanding people’s motivations and using these insights to create campaigns that promote brands and encourage people […]

The third edition of the region’s biggest marketing technology event has begun. A whirlpool of marketing minds and conversations are set to inspire the industry, especially during the trying times of the COVID-19.  With the drastic change in consumer behaviour, digitisation was an expected uphill battle for businesses. However, let’s not call changing consumer demands […]

New report recognises Merkle’s ability to deliver critical services for CX-focused marketers Merkle a leading technology-enabled, data-driven customer experience management (CXM) company, today announced that it ranked as a Leader in The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021 by leading independent research firm, Forrester Research, Inc.  The agency is recognised for its […]

New findings reveal that employee experience is just as crucial as customer experience for a brand’s ROI. CMOs are using AR and VR technology to enhance EX. The uncommon working trends for employees in companies worldwide have created a select tab on the priority lists of CMOs. Employee Experience (EX) is proving to directly affect […]

Now is the right time for brands to invest in marketing technology to support business continuity planning. In light of the pandemic, marketing leaders across industries kept their targeted focus on their budgets – especially the marketing technology stack. This would help in driving strategic impact and business continuity. In its essence, experts believe marketing budgets are […]

Acquiring new customers is a major priority for most marketers. Customer acquisition and retention are critical and urgent focus areas for the marketing leaders Any modern marketer can attest that marketing technology has exploded over the past decade, and there are no signs of it slowing down. At the beginning of the pandemic, marketing technology […]

Now is the right time for brands to invest in marketing technology in order to support business continuity planning. In light of the pandemic, marketing leaders across industries keep their targeted focus on investing their budgets – especially in the marketing technology stack. This would help in driving strategic impact and business continuity. In its […]

Leading Cross-Channel Marketing Hub Furthers Enterprise Focus and European Coverage CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent)  The organisation’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC.  This purchase further […]

Top experts will share insights on why personalisation is the key to marketing success Marketing technology, data, and analytics is allowing marketers to create personal and more human experience across channels and buying stages. But a recent McKinsey survey of senior marketing leaders found that only 15 per cent of CMOs believe their company is […]