marketing technology

AdEff is a multimodal GenAI-powered ad testing tool that predicts ad performance using LLMs, EEG data, and expert models for faster optimisation decisions.

A snapshot of on-the-ground insights: What marketers, product leaders, and creatives saw, said, and took away from Cannes Lions 2025.

Why is customer data still failing to deliver ROI? Leaders from Forrester, BECU, and Citizen Watch unpack the real reasons and share strategies that actually work.

TikTok is also introducing Symphony Showcase Products, a new feature where AI-generated avatars present products in promotional videos.

Built into Blis’ existing Audience Explorer platform, Blis AI uses the company’s location, lifestyle, purchase, and behavioural data to identify audience combinations that are often missed in typical planning processes.

With Optimove’s Positionless Marketing Platform, marketers gain full control over the entire marketing lifecycle, executing any task instantly and independently.

Who's buying whom—and why it matters: A breakdown of the biggest martech acquisitions transforming how brands connect, personalise, and scale.

Vibe Marketing Tech Fest brought together thought leaders across the Middle East to discuss future trends and technologies, and how they will impact the marketer’s role.

CX NXT – the region’s biggest Customer Experience summit, brings together industry experts to explore how technology enables strategy and culture trends that align with new-age customer expectations. CX NXT 2023 will be held in the Kingdom of Saudi Arabia (KSA) as a two-day in-person event on March 14-15, 2023, with over 200 delegates scheduled […]

Rad Intelligence (RAD AI), a marketing technology company that created the world’s first AI marketing platform with emotional intelligence, launched a community investment round on Wefunder. RAD, a venture-backed company with Fortune 500 clients, chooses to invite retail investors, who would ordinarily only get access after an IPO, to invest. The investment round has already […]