marketing technology

The Ask Perion Mobile App extends both capabilities to a mobile-first experience, enabling marketers to plan, understand, and act on campaign intelligence from anywhere.

Personalisation used to be a campaign humans planned and a system delivered. Now it is a continuous decision an agent makes — every millisecond, across every channel, against the full depth of the profile, not the five attributes that fit in an email tool, says Rafael Flores, Chief Product Officer at Treasure AI.

New Vidmob360 platform connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work.

The partnership integrates Kartel into HorizonOS, enabling clients to see how creative execution connects to audience response and campaign performance in real time.

Direct connections to TikTok, Google Drive, SingleStore, Azure, and Bynder extend MessageGears’ data-native, composable architecture.

We need to move past the broken notion that you must choose between a legacy storage-based CDP and a modern, composable platform that only one vendor understands, says Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium.

The new DemandBird platform helps B2B marketing teams manage social media scheduling, approvals, analytics, and client reporting.

With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology,  data, and AI services to unlock new opportunities for the agentic era.

The collaboration incorporates premium live and always-on listening environments into fullthrottle.ai's audio offering, enhancing its ability to deliver high-quality audiences and measurable performance.

This Martech Day, Martechvibe launches what aims to be a listening list of thinkers who are actively shaping the martech discourse, including but not limited to how AI is applied across stacks and adds customer value.