marketing technology

These additions expand the TapInsights suite to a total of 18 specialised Insights Agents, designed to deliver instant, actionable intelligence for marketers, agencies, brands, and media companies.

Through Tillo's plug-and-play API, Sientia can now seamlessly embed digital gift cards from over 3,000 global brands into its campaigns, enabling advertisers to drive engagement, reward purchases, and build lasting customer loyalty.

The new GEO tool enables marketers to monitor how their brands appear across leading AI systems, including ChatGPT, Gemini, and Claude and to optimise for those answers with targeted, actionable recommendations

The new integration allows brands to send finished designs directly to Sprout publishing without ever leaving Canva, accelerating workflows and reducing errors between creative and social teams.

With Simon AI, marketers set business goals, then purpose-built agents turn live customer and contextual data into adaptive campaigns that deliver higher conversion, increase customer lifetime value, and drive measurable growth.

Designed to bring customer segments to life, DeepSights Persona Agents enable real-time, natural language interactions that empower marketing, insights, and product teams to explore and test ideas at scale.

Leveraging Adobe’s generative AI model, Adobe Firefly, the integration brings advanced image creation and editing directly into the Webflow platform, speeding up visual content workflows and simplifying site building.

With the expanded integration, key customer data points and insights automatically sync into HubSpot, ensuring businesses have a unified view of lead data for seamless follow-up.

Built on Keen’s Marketing Elasticity Engine, the Keen Planning Module equips agency teams to run dynamic scenario plans tailored to multiple KPIs, from revenue and margin to leads, traffic, and customer acquisition.

Glenda Kirby, Chief Customer Officer at Poppulo, explains how AI is reshaping digital signage by balancing creativity with automation, speeding up deployments, and setting the stage for more intelligent, connected networks.