Marketing Strategy

The pandemic has reinforced the significance of the CMO role across all the business spectrums. A function that is ever-evolving as it increasingly becomes cross-functional and not just limited to marketing. And with the economic downturn, this leadership role will continue to reinvent itself. Marketing leaders in the Middle East will soon be required to […]

Now is the right time for brands to invest in marketing technology to support business continuity planning. In light of the pandemic, marketing leaders across industries kept their targeted focus on their budgets – especially the marketing technology stack. This would help in driving strategic impact and business continuity. In its essence, experts believe marketing budgets are […]

Now is the right time for brands to invest in marketing technology in order to support business continuity planning. In light of the pandemic, marketing leaders across industries keep their targeted focus on investing their budgets – especially in the marketing technology stack. This would help in driving strategic impact and business continuity. In its […]

Marketing Leaders Must Refocus on First-Party Data to Personalise in Risk-Averse Environment The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalisation opportunities, according to Gartner, Inc.  Because of this, marketers need to rethink their personalisation tactics to better navigate the current recessionary environment. They must refocus on first-party […]

Springbot, a marketing automation platform, adds a new messaging channel and personalisation opportunity for retailers with the launch of Short Message Service (SMS) Marketing This allows merchants to plan their communication strategy across email, social and now text with their shoppers.  After an easy setup and keyword selection process, retailers can use the channel to […]

Unlock our 4 step framework to maximise the efficiency of marketing operations Marketing operations leaders are becoming increasingly common. Gartner research says 49% of surveyed marketers have a marketing operations leader in at least one team. As the complexity of marketing increases and budgets tighten, marketing leaders are placing a greater emphasis on marketing operations.  […]

Adeel is the Brand Strategy & Planning Director at Zain Telecom, KSA. In this exclusive interview, he talks about marketing strategy and leadership in an uncertain world. In the current COVID 19 crisis, how are you engaging with customers with the appropriate messaging?  Not any different from the rest but trying to be better in […]