Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn of the digital era made several martech tools a part of common marketing strategies in businesses, the continued evolution of technology has got brands to dive deep into the realm […]
Many organisations witness higher growth rates and investment plans with AI, while some struggle with its performance. Artificial Intelligence has earned the tag of ‘improved execution’ among all global brands. AI integration was an unavoidable addition for several organisations in 2020, and they do not regret it. A McKinsey survey, The state of AI in 2020, […]
Marketing automation platforms are invaluable, but this increased automation activity across global brands has called for improved marketing strategies With social distancing playing a significant role in recent times, digital communications have skyrocketed across brands, and a “digital communication fatigue” seems to have set in. Personal communications through digital screens increased so much that it […]
As brands enter into the era of a digitalized world, they need to take steps for onboarding all the stakeholders in an organization to support the implementation and integration of marketing technology. The unprecedented pace of the digital transformation journey has left no options for brands but to finally start investing in the right tools […]
A No-Code way to connect & unify data across your CRM, Marketing Automation, Live Chat & Analytics tools Digital Marketing Infrastructure company, CustomerLabs, today announced the launch of CustomerLabs CDP Sources – a solution that enables SMB marketing teams to connect all the tools in their martech stack including Email, CRM, Live chat & Analytics platforms without writing a […]
Springbot, a marketing automation platform, adds a new messaging channel and personalisation opportunity for retailers with the launch of Short Message Service (SMS) Marketing This allows merchants to plan their communication strategy across email, social and now text with their shoppers. After an easy setup and keyword selection process, retailers can use the channel to […]
SparkPost, the world’s largest email delivery and analytics engine, has named WebEngage, a leading, cloud-based, marketing automation platform, as one of its strategic international partners The partnership with SparkPost expands WebEngage’s email portfolio, allowing its customers to leverage Sparkpost’s advanced technology to supercharge their email marketing efforts. Through this partnership, WebEngage is expected to expand […]
MoEngage is the youngest company and the only ‘Strong Performer’ to be featured in The Forrester Wave: Mobile Engagement Automation, Q3 2020 MoEngage is also the youngest company to be recognised in the 2018 and 2019 Gartner Magic Quadrant for Mobile Marketing Automation. MoEngage announced that it’s insights-led customer engagement solution has seen rapid adoption […]
Software service provider Liana Technologies has commenced as a Pipedrive Elite partner offering Pipedrive Customer Relationship Management (CRM) system to its clients The company is also integrating its email marketing and marketing automation solutions to Pipedrive. Liana’s Partnership with Pipedrive enables streamlining the actions between sales and marketing teams and improving their mutual efficiency. According […]
Knorex today announced the launch of its AI engine called Knorex KAIROS which puts the power of AI into the hands of agencies and marketers in automating and scaling their digital marketing execution across multiple marketing channels and devices Knorex, the leading provider of the cross-channel marketing cloud platform, today announced the launch of its […]
