Marketing Automation

WPP Open Pro is the new edition of WPP Open – the company’s AI platform for marketing – which helps brands to plan campaigns, create large volumes of on-brand content and quickly deploy assets at scale independently.

With the launch of the new CRM Integration and AUM Pipeline Dashboard, Snappy Kraken gives advisors a modern growth stack that connects marketing, CRM and analytics in one synchronised system.

Warmly releases the new Marketing Ops AI Agent that automatically builds a list of the highest-value accounts and contacts for marketing teams.

By bringing these technologies together, Optimizely and Google Cloud are tackling two of marketers' biggest hurdles—fragmented customer data and the difficulty of personalising content at scale.

New native connector eliminates IT bottlenecks, enabling marketers to import customer and product data into Bloomreach for personalised customer experiences.

The StackAdapt martech suite enables marketers to unify and personalise campaigns across paid and owned media channels using real-time behavioural triggers, advanced segmentation, and dynamic creative optimisation.

Mailmodo’s new platform enables marketers to plan, create, automate, and analyse entire campaigns through simple prompts, eliminating days of manual setup.

By empowering marketers with intuitive, adaptive experiences, Athena removes the friction between the human and AI and helps marketers take smarter actions and maximise ROI at every touchpoint.

The new AI agents by Adobe are aimed at streamlining complex purchasing cycles and delivering more personalised experiences for business customers.

Smart Suppression analyses customer data from the data warehouse—including purchase history, engagement patterns, and behavioural signals—to predict the incremental lift each message would generate.